Part A: Course Overview

Course Title: e-Business Models and Issues

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

INTE1214

City Campus

Postgraduate

620H Business IT and Logistics

Face-to-Face

 Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Spring2008,
Sem 1 2009,
Sem 1 2010,
Sem 1 2011

Course Coordinator: Professor Mohini Singh

Course Coordinator Phone: +61 3 9925 1355

Course Coordinator Email:mohini.singh@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In e-commerce, business and technological issues are tightly intertwined. After an overview of technologies that support e-business, the course will focus on the issues underpinning e-business models and related issues, e-tailing and marketing, innovative e-applications (e-government, e-management, m-commerce), e-trust, , strategy and managerial issues, economics of e-business and legal and ethical issues in global e-business.

More specifically, the course will analyse the impact of e-technologies on marketplace transformation, online business processes, management approaches to e-business and related issues with an emphasis on B2C (business-to-consumer) e-business model. Class sessions will be based on lectures, guest speakers, demonstrations and an in-depth discussion of actual case studies and e-business issues. Seminars will cover e-business issues relevant to industries and business sectors in different countries highlighting important issues.


Objectives/Learning Outcomes/Capability Development

By the end of the subject, students will:
• Possess a general understanding of e-business models, trends, developments and resulting e-business issues;
• Comprehend the enabling infrastructure developments and their impact on e-business;
• Understand e-business applications in sectors other than business (e-government, e-research, e-management, e-learning, etc);
• Grasp the impact of e-business on the environment in which it operates;
• Have an understanding of e-business developments and resulting issues;
• Understand how organisations create value from e-business; and
• Understand e-business managerial and strategic issues.



Overview of Learning Activities

To achieve the objectives listed above, you will be required to participate in various learning activities. You are expected to participate in class discussions, produce high quality written assignments, study and analyse the application of new business models, and extensively read academic literature and suggested texts.

The learning activities comprise the following:
• Attendance at, and thoughtful participation during scheduled lectures and presentations. Lecture notes will provide a guide to the topics and depth of coverage that you seek out in your reading;
• Reading of and note taking from, recommended textbook and other references;
• Completion of assignments; and
• Participation in self directed learning.


Overview of Learning Resources

Some reading material will be handed out at the end of each class.
Workshop exercises, discussion issues and lab exercises will be placed on the Learning Hub.



Overview of Assessment

Assessment in this course will be directed to your ability to:

  • apply the concepts and principles of e-commerce to analyse a real case in practice;
  • creatively explore the role of e-commerce in gaining competitive advantages for a company

Details of the assessment tasks will be handed out in class. Assessment may consist of individual and group assignments and/or a final exam.