Part A: Course Overview

Course Title: Fashion Retail Management Strategies

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1291	Brunswick Campus	Postgraduate	350H Fashion & Textiles	Face-to-Face	Sem 1 2015, Sem 2 2015, Sem 1 2016, Sem 2 2016, Sem 1 2017, Sem 2 2017, Sem 1 2018, Sem 2 2018, Sem 1 2019, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 2 2023, Sem 2 2024

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +61 3 9925 1302

Course Coordinator Email: caroline.tan@rmit.edu.au

Course Coordinator Location: Brunswick

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

Course Description

This course will cover the key areas of retailing, marketing (including the external environments), brand management, merchandising, communication with the innovations which underpin them, and their impact on fashion trade practices. You will analyse these practices in the local and international contexts. You will also investigate situational, physical and virtual business strategies/models which will be used to effectively plan retailing strategies to increase organisational market share and meet fiscal objectives. 

Fashion retailing sits centre to the monopolistic marketing environment and meets with ongoing competitive forces. You will research and examine these forces in relation to the challenges met by current fashion brands and conglomerates within the Australian and global retail markets.   

Strategic decision making forms your synthesised approach in meeting the challenges associated with patterns of trade and as they impact on micro and macro environments. 

Objectives/Learning Outcomes/Capability Development

As this is an option course, only Course Learning Outcomes apply. 

 

Upon successful completion of the course you will be able to:

CLO1: Analyse, plan and develop contemporary retail and brand management strategies for a fashion enterprise’s operational objectives and competitive advantage.

CLO2: Apply brand management tactics including the merchandise assortment plan as a means to increase local and international market share.

CLO3: Investigate the impact of the external marketing environment and emergent global issues on the fashion industry and enterprise.

CLO4: Determine current industrial practices for specialist and non- specialist audiences.

CLO5: Develop strategies to foster multi-tiered, situational, diffusion and differentiated retailing.

Overview of Learning Activities

This course consists of lectures and tutorials.

Lectures introduce key concepts and theories, and the tutorials will provide the opportunity to be engaged in interactive class activities, group discussions with presentations.

Resources and online materials will be included to facilitate learning.

There will be the opportunity for interactive engagement with Fashion Industry specialists and your learning will also be derived from your own industry research. Current reading and research will enable the effective completion of set tasks.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. You will be assessed by a variety of tasks which may include written, visual, digital and presentation projects involving individual and/or group work. Feedback will be given on all assessment tasks.

Assessment Tasks 

Assessment Task 1: Retail Brand Presentation (10%) + Report (20%) (Individual) CLO1, CLO2 

Assessment Task 2: Human Resource and Consumer Conflict Management Presentation (20%) CLO 2, 3, 4, and 5

Assessment Task 3: New Venture Retail and Strategy Plan and Presentation (50%) CLO1, CLO2, CLO 3 and 5

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.