Part A: Course Overview
Course Title: Product Innovation
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1311 |
City Campus |
Postgraduate |
625H Economics, Finance and Marketing |
Face-to-Face |
Sem 2 2010, Sem 2 2011, Sem 2 2012, Sem 2 2013, Sem 2 2014, Sem 2 2015, Spring2016, Sem 2 2019, Sem 2 2020, Sem 2 2021, Sem 2 2022, Sem 2 2023, Sem 2 2024 |
Flexible Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2018 (All) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2018 (KP6) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2019 (KP4) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2020 (All) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2020 (KP6) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2021 (All) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2022 (KP6) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2023 (KP6) |
MKTG1398 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2024 (KP6) |
Course Coordinator: Professor Mike Reid
Course Coordinator Phone: +61 3 99251474
Course Coordinator Email: mike.reid@rmit.edu.au
Course Coordinator Location: Building 80, Floor 11
Course Coordinator Availability: Please check with course coordinator
Pre-requisite Courses and Assumed Knowledge and Capabilities
Recommended Prior Study:
- 008994 - Marketing Management or 008905 - Marketing for Managers
Assumed Knowledge
- 008995 - Consumer Behaviour
- 008996 - Marketing Communications Strategy
- 008997 - Marketing Research
Course Description
This course provides a comprehensive understanding of product management including, but not limited to, new product development, service innovation, user-interface design, managing the product portfolio, product-line extensions, understanding buyer’s reactions to innovations, and creating an innovative culture. This course will provide you with a basis to improve new product launch rates across different industry contexts, including business-to-consumer and business-to-business, “product” contexts and global contexts.
Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies:
7. Product and services management
You will also work towards developing the following AMI professional competencies:
4. Brand
18. Planning, project management and performance measurement
19. Sustainability
Objectives/Learning Outcomes/Capability Development
.
On successful completion of this course you will be able to:
- Use appropriate theoretical frameworks and models to evaluate product innovation situations and develop strategies and tactics.
- Evaluate the important relationship between marketing strategy choices and new product development decisions within an organisational context.
- Critique the role of the marketer in fostering new product development and the ways in which they motivate others in the organisation to contribute to the process.
- Source and critically analyse information about the market environment and consumers and use it to inform product development decisions and strategy.
- Apply creative processes that foster idea generation, concept formation and product launch strategies.
- Apply analytical techniques in assessing the strengths and weaknesses of the new product development process in an organization context.
Overview of Learning Activities
The intent of this course is interactive and challenging. You will have the opportunity to discuss up-to-date theory and practise. Formal presentations or posts by the Lecturer and Tutor will ordinarily be used only to stimulate discussion, not to summarise the reading material. The format of the course is student centric and has been designed to encourage interaction, discussion, and self-directed learning. The expectation is that you will come to the course each week prepared to discuss the prescribed reading and case material. To be successful in the course you must participate in each session.
Overview of Learning Resources
Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.
Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.
Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. Such resources include: Product Development Management Association (PDMA) resources, Practitioner and theory related journal articles on the management of product innovations and consulting reports and papers on practices associated with product innovation.
Overview of Assessment
The assessment alignment list below shows the assessment tasks against the learning outcomes they develop.
Assessment Task 1: 20%
Linked CLOs: 2, 3, 6
Assessment Task 2: 30%
Linked CLOs: 1, 2, 4, 5, 6
Assessment Task 3: 50%
Linked CLOs: 2, 4, 6
Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.