Part A: Course Overview

Course Title: Story and Audience

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2533

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

 Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 1 2023,
Sem 1 2024,
Sem 1 2025

Course Coordinator: Dr Daniel Binns

Course Coordinator Phone: +61 3 9925 5024

Course Coordinator Email: daniel.binns@rmit.edu.au

Course Coordinator Location: Building 9 Level 4

Course Coordinator Availability: Office hours listed on Canvas


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In the post-broadcast era, audiences and fandoms have evolved into ‘users’, ‘influencers’, and ‘co-creators’ who co-opt and manipulate digital media to create their own communities, stories, and experiences.

In this course, you will investigate how stories and audiences interact. You will explore storytelling modes and methods, fan practices, audience identification and measurement, and the distribution of digital media in the platform economy.

You will produce media works that activate different storytelling modes to engage your audience, and reflect on your narrative and engagement strategies.

Your practical work will be informed by and critically engage with academic and scholarly ideas through learning materials, your own research, class discussions, and writing.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Acquire and apply knowledge of local and international perspectives and issues about contemporary media practice.
  • Employ appropriate technical skills and theoretical knowledge to solve problems arising from your creative work.


Upon successful completion of this course, you will be able to:

  1. Produce, publish and distribute small experiments that demonstrate the innovations you have researched.
  2. Examine and critically discuss contemporary media in terms of aesthetics, communication and technology.
  3. Plan and produce post-industrial media work and evaluate the success of your implementation.
  4. Independently research, review and critically discuss future global directions in media production.
  5. Reflect upon and evaluate your project work in the context of the future directions of the industry.

 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities both face to face and online such as lectures, tutorials, group and class discussion, group activities and individual research.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Media students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Assessment Task

Assessment Task 1: Contextual Review (Individual) 30%, Linked Course learning outcomes: 1, 3, 4, 5.

Assessment Task 2: Group Project (Group) 40%, Linked Course learning outcomes: 2, 3, 4.

Assessment Task 3: Reflective Portfolio (Individual) 30%, Linked Course learning outcomes: 1, 3, 4, 5.

Feedback will be given on all assessment tasks. 


If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.