Part A: Course Overview
Course Title: Strategic Marketing Technology Implementation
Credit Points: 12.00
Course Coordinator: Dr Daniel Rayne / Dr Jason Pallant
Course Coordinator Phone: +61 3 9925 6068/ +61 3 9925 1783
Course Coordinator Email: daniel.rayne@rmit.edu.au / jason.pallant@rmit.edu.au
Course Coordinator Location: Building 80, Level 10
Course Coordinator Availability: By appointment via email
Pre-requisite Courses and Assumed Knowledge and Capabilities
Enforced Requisites
You must complete the following courses in a semester before you take Strategic Marketing Technology Implementation:
- 056171 - Value-driven Marketing
- 056182 - Consumers and Technology
- 056173 - Introduction to Marketing Technology
- 008956 - Marketing Communications
- 008961 - Market Research
- 052187 - Digital Marketing
Course Description
In this course you will investigate how the use of marketing technology can enable identification of opportunities and threats from the internal and external environment, as well as provide an avenue to develop strategic solutions to key marketing issues. After completing this course, you will have the necessary skills and knowledge to critically evaluate or conduct your own strategic business plan using various marketing technology tools to help organisations achieve their goals. Further, you will be comfortable communicating with, and providing key solutions for, industry and strategy professionals.
Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies:
3. Strategy
15. Marketing technology
You will also work towards developing the following AMI professional competencies:
24. Leadership
Objectives/Learning Outcomes/Capability Development
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On successful completion of this course, you will be able to:
CLO 1: Propose ways Marketing Technology can be used to address key problems and provide organisational opportunities in the contemporary marketing environment.
CLO 2: Critically evaluate Marketing Technology tools for strategic implementation according to different marketing problems and understand the complexities associated with the application of these in marketing practice.
CLO 3: Critically analyse how Marketing Technology intersects with traditional strategic tools, concepts, and theories and how to apply each in real business settings.
CLO 4: Apply critical thinking in diverse teams to strategically solve marketing problems through technology.
CLO 5: Formulate and implement strategic decisions from data-driven insights generated from Marketing Technology.
Overview of Learning Activities
In this course, you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, software demonstrations and trial, researching and analysing specific information; solving problems, conducting presentations, producing written work and collaborating with peers on set tasks or projects.
Overview of Learning Resources
Various learning resources are available online through MyRMIT Studies/Canvas. The lecture notes and workshop notes are posted on Canvas.
RMIT Library provides extensive resources, services and study spaces. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases. Contact: Ask the Library for assistance and information on Library resources and services: http://www.rmit.edu.au/library.
Study support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.
Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.
Overview of Assessment
The assessment alignment list below shows the assessment tasks against the learning outcomes they develop.
Assessment Task 1: (30%) Individual
Linked CLOs: 1, 2, 4
Assessment Task 2: (30%) Group
Linked CLOs: 2, 3, 4, 5
Assessment Task 3: (40%) Individual
Linked CLOs: 1, 2, 3, 4, 5
Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and individual consultation.