Part A: Course Overview
Course Title: Introduction to Experience Design and Branding
Credit Points: 12.00
Course Coordinator: Russell Kerr
Course Coordinator Phone: Via email
Course Coordinator Email: russell.kerr@rmit.edu.au
Course Coordinator Location: Building 9, Floor 5
Course Coordinator Availability: Please make an appointment via email
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
This course is an introduction to two streams of specialist study in BP115P26 Bachelor of Graphic Design: Experience Design and Branding. In this course, you will study the fundamental principles and methods of these fields of practice. You will develop your knowledge of graphic design, with a focus on creativity and critical thinking in these areas of specialisation. You will learn essential skills relating to human-centred design and strategic communication. You will explore the key concepts of experience design, such as interaction design principles, and the fundamentals of branding, such as logo design and audience segmentation. This course will support you in deciding which areas of specialisation you wish to pursue as minors or majors.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following BP115P26 Bachelor of Graphic Design program learning outcomes:
PLO1: Demonstrate broad and coherent knowledge of graphic design, its principles, and its role in society.
PLO5: Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse practice contexts
If you are taking this course as an option course or as part of a minor, this course will complement the learning outcomes you are developing in your program.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Explore a variety of historical and contemporary approaches to experience design and branding.
- Effectively apply the basic principles and practices of experience design and branding in your design work.
- Situate your own future practice direction in relation to the specialist domains of experience design and branding.
Overview of Learning Activities
You will be actively engaged in a range of face to face and/or online learning activities such as lectures, tutorials, individual and group activities, class discussions, and workshops.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
Weekly learning resources are set up and available in Canvas.
The link to the Library Subject Guide for Graphic Design can find here: https://rmit.libguides.com/graphic-design.
There are services and resources available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the RMIT student website.
Overview of Assessment
You will be assessed on how well you meet the course learning outcomes.
Assessment Tasks
Assessment Task 1: Case studies in Experience Design and Branding (20%)
CLO: 1
Assessment Task 2: Experience Design project (40%)
CLOs: 1, 2, 3
Assessment Task 3: Branding project (40%)
CLOs: 1, 2, 3
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.