Part A: Course Overview
Course Title: Industry-Partnered Branding Studio
Credit Points: 12.00
Course Coordinator: Russell Kerr
Course Coordinator Phone: Via Email
Course Coordinator Email: russell.kerr@rmit.edu.au
Course Coordinator Location: Building 9, Floor 5
Course Coordinator Availability: Please make an appointment via email
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this studio-based course, you will develop your understanding of contemporary design practices in branding through project-based learning. You will apply your design knowledge and skills in response to a real-world brief or challenge that has been developed in partnership with industry or community stakeholders, to prepare you for professional practice. Emphasis is placed on developing effective design processes and engagement skills, emphasising professional and respectful practices from research and ideation to prototyping and final presentation. This course is part of the Branding minor and major in BP115P26 Bachelor of Graphic Design.
This course includes Industry Partnered Learning (IPL) experiences. You will undertake learning activities to engage and connect you with industry relevant to your current studies and support your career development. It also contains elements of CDL (Career Development Learning) where you will build your professional identity based on personal reflection and feedback from peers, industry, and educators.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following BP115P26 Bachelor of Graphic Design program learning outcomes:
PLO3: Apply a body of theoretical and practical knowledge and specific design skills in which to base your professional practice or future study.
PLO7: Work with others effectively and respectfully in a range of professional roles and cultural contexts.
If you are taking this course as an option course or as part of a minor, this course will complement the learning outcomes you are developing in your program.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Apply project-based learning approaches to identify and address complex design challenges through contextual analysis and iteration.
- Navigate complexity and ambiguity in design projects, to make informed and responsible decisions in uncertain and dynamic contexts.
- Develop design solutions that meet or exceed industry standards, effectively addressing diverse stakeholder needs and project requirements.
Construct and articulate a professional identity based on personal reflections and feedback from peers, educators, mentors, industry, and community experts.
Overview of Learning Activities
You will be actively engaged in face-to-face learning studios, lectures, tutorials, individual and group activities, class discussions, and workshops.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
Weekly learning resources are set up and available in Canvas.
The link to the Library Subject Guide for Graphic Design can find here: https://rmit.libguides.com/graphic-design.
There are services and resources available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the RMIT student website.
Overview of Assessment
You will be assessed on how well you meet the course learning outcomes.
Assessment Tasks
Assessment Task 1: Mid-semester presentation (30%)
CLOs: 1, 2, 4
Assessment Task 2: Final portfolio (70%)
CLOs: 1, 2, 3, 4
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.