Part A: Course Overview
Course Title: Experience Design Research
Credit Points: 12.00
Course Coordinator: Russell Kerr
Course Coordinator Phone: Via email
Course Coordinator Email: russell.kerr@rmit.edu.au
Course Coordinator Location: Building 9, Floor 5
Course Coordinator Availability: Please make an appointment via email
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course, you will learn how to conduct research to generate user insights that inform experience design practice. The course integrates contemporary design skills with critical thinking and innovation, with a focus on empirical methods and co-design principles. You will learn essential ethnographic methods such as interviewing to understand users’ behaviours, needs, and pain points, and you will use observational approaches such as service safaris to analyse the strengths and weaknesses of existing experience design solutions, which you will synthesise into actionable insights. This course is part of the Experience Design minor and major in the BP115P26 Bachelor of Graphic Design.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following BP115P26 Bachelor of Graphic Design program learning outcomes:
PLO2: Integrate a broad and deep range of design skills for professional and creative problem solving
PLO5: Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse practice contexts
If you are taking this course as an option course or as part of a minor, this course will complement the learning outcomes you are developing in your program.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Articulate and apply the specialised principles and practices of experience design research.
- Adopt innovative and unconventional approaches to developing user insights.
- Apply user-centred thinking in the context of your broader graphic design practice.
Overview of Learning Activities
You will be actively engaged in a range of face to face and/or online learning activities such as lectures, tutorials, individual and group activities, class discussions, and workshops.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
Weekly learning resources are set up and available in Canvas.
The link to the Library Subject Guide for Graphic Design can find here: https://rmit.libguides.com/graphic-design.
There are services and resources available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the RMIT student website.
Overview of Assessment
You will be assessed on how well you meet the course learning outcomes.
Grading in this Course
After submitting assessment tasks for this course, you will receive either a Pass Grade (PX) or a Fail Grade (NN)
Assessment task percentage weightings give you an indication of the volume and significance of the work required relative to the whole course experience.
To successfully complete this course, you will need to meet all the prescribed criterion for each assessment task The PX grade is not included in the calculation of your Grade Point Average (GPA) and if the course is a Weighted Average Mark (WAM) course, the PX final result will be calculated at 50.
This approach to grading and assessment is aimed at ensuring each course is inclusive of student diversity and prior learning and capabilities can be developed as is appropriate to your discipline and interests.
Assessment Tasks
Assessment Task 1: Observational fieldwork (30%)
CLOs: 1, 2
Assessment Task 2: Co-design workshops (30%)
CLOs: 1, 2
Assessment Task 3: Journey map (40%)
CLOs: 1, 2, 3
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.