Part A: Course Overview

Program: C4413 Certificate IV in Marketing and Communication

Course Title: Prepare digital content

Portfolio: Vocational Education

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG6111C

City Campus

TAFE

525T Business & Enterprise

Face-to-Face

 Term1 2022,
Term2 2022,
Term1 2023,
Term2 2023,
Term1 2024,
Term2 2024,
Term1 2025

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG6111C

City Campus

TAFE

525T Business & Enterprise

Face-to-Face

 VE 2022 (MC4F)

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description

This unit describes the performance outcomes, skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites. It requires the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.


It applies to individuals working in operational roles in a diverse range of businesses that operate online to sell products and services. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

SIRXECM002 Prepare digital content

Elements:

1. Determine digital content needs

2. Develop written content

3. Develop visual content

4. Upload digital content

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.


Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

  • follow an organisational content style guide to develop the following types of written and visual content for use across two different digital platforms:
  • product descriptions
  • videos
  • still images
  • purchasing information
  • promotional content
  • develop the above written and digital content to:
  • meet platform functionality requirements
  • create target market appeal
  • achieve consistency with organisational branding and promotional activity
  • upload and test the above digital content on two different devices.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

  • key legal and ethical considerations as related to digital content development:
  • Trade Practices Act
  • Privacy Act
  • role of digital content in an online environment
  • techniques for using digital content to:
  • engage customers
  • maximise sales
  • generate traffic
  • create brand and target market appeal
  • achieve consistency and alignment with organisational branding and promotional activity
  • current trends in digital content development and use
  • current software used to aid digital content development
  • site design and functionality and its relationship to digital content development
  • role of templates and style guides in digital content development
  • role and use of copywriting in digital content development
  • role and use of search engine optimisation in digital content development
  • techniques for creating written and visual online content relevant to different target markets
  • techniques to achieve:
  • clarity
  • ease of viewing and navigation
  • visual appeal
  • readability
  • use and features of:
  • keywords
  • styling
  • file schemes
  • information architecture and its relationship to digital content
  • tools and techniques for uploading and storing digital content.


Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.