Part A: Course Overview
Program: C4421 Certificate IV in Entrepreneurship and New Business
Course Title: Develop a basic website for customer engagement
Portfolio: Vocational Education
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG6112C |
City Campus |
TAFE |
525T Business & Enterprise |
Face-to-Face |
Term1 2023, Term2 2023, Term1 2024 |
Course Contact: Theresa Lyford
Course Contact Phone: +61 3 9925 5444
Course Contact Email: theresa.lyford@rmit.edu.au
Course Description
This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.
It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.
It applies to individuals who
work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.
This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Pre-requisite Courses and Assumed Knowledge and Capabilities
Nil
National Competency Codes and Titles
National Element Code & Title: |
SIRXOSM005 Develop a basic website for customer engagement |
Elements: |
1.Plan website structure 2.Develop website content 3.Create website pages 4.Test and critically evaluate website before site goes live |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.