Part A: Course Overview

Program: C5400 Diploma of Business (Public Relations)

Course Title: Manage the public relations publication process

Portfolio: Vocational Education

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7980C

City Campus

TAFE

525T Business & Enterprise

Face-to-Face

 Term1 2022,
Term2 2022,
Term1 2023,
Term1 2024,
Term2 2024

MKTG7980C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face

 Term2 2021

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description

This unit describes the performance outcomes, skills and knowledge required to manage the design, production, implementation and evaluation of public relations publications in accordance with organisational requirements.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None required.



National Competency Codes and Titles

National Element Code & Title:

BSBPUB501 Manage the public relations publication process

Elements:

1. Research publication requirements and segment target audience

2. Plan public relations publications

3. Develop and evaluate public relations publications

Learning Outcomes

In this course you will acquire the skills and knowledge required to produce and evaluate various public relations publications.

These skills include:

  • Research publication requirements and segment target audience
  • Plan public relations publications
  • Develop and evaluate public relations publications.


Overview of Assessment

Assessment Methods

 A range of assessment methods will be used to assess practical skills and knowledge. The following assessment methods will be used specifically to assess your managing of the public relations publications process:

  • Project management
  • Written reports supported by practical assignments or tasks for individual assessment
  • Observation of workplace practice supported by personal interviews
  • Practical display with personal interview, presentations or documentation
  • Case studies.

 You will be assessed on the criteria below:

Performance Evidence

Evidence of the ability to:

  • research, develop, implement and evaluate at least ONE complex public relations publication for a specific audience in accordance with organisational requirements.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline internal and external factors that may impact publication requirements
  • explain what primary and secondary research methods are, and how they can be used in public relations
  • explain the criteria used to select team members
  • outline suppliers who may be required to complete publication production processes
  • summarise key provisions of relevant legislation, codes of practice and national standards that affect public relations
  • explain the relevance of ethics to public relations.

Assessment Conditions

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards received and use this information to improve your learning outcomes and final performance in the course are being met.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the public relations field of work and include access to:

  •  office equipment and resources
  •  examples of previous public relations documents
  •  case studies and, where possible, real situation
  •  interaction with others.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.