Part A: Course Overview

Program: C5425 Diploma of Social Media Marketing

Course Title: Identify and evaluate marketing opportunities

Portfolio: Vocational Education

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG6113C	City Campus	TAFE	525T Business & Enterprise	Face-to-Face or Internet	Term2 2023, Term1 2024, Term2 2024

Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG6113C	City Campus	TAFE	525T Business & Enterprise	Face-to-Face or Internet	VE 2024 (SDBD)

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au

Course Description

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisites for this unit.

National Competency Codes and Titles

National Element Code & Title:	BSBMKG541 Identify and evaluate marketing opportunities
Elements:	1. Explore marketing opportunities 2. Evaluate marketing opportunities 3. Evaluate required changes to current operations

Learning Outcomes

Overview of Assessment

In order to achieve competency in this unit you must demonstrate the following:

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

• identify and evaluate at least three marketing opportunities.

In the course of the above, the candidate must:

• comply with organisational policies and procedures
• communicate and document potential of identified marketing opportunity to relevant stakeholders.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

• key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
• how to calculate the financial viability of marketing opportunities
• return on investment
• financial and marketing data
• organisational structure, products and services
• principles of marketing and marketing mix
• statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

• legislation, regulations, standards and codes for marketing
• workplace marketing documentation and resources relevant to performance evidence.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.