Part A: Course Overview
Program: C5426 Diploma of Remedial Massage
Course Title: Market new business ventures
Portfolio: Vocational Education
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG6134C |
City Campus |
TAFE |
535T Social Care and Health |
Face-to-Face or Internet |
Term1 2025 |
Course Contact: Toby Glennon
Course Contact Phone: +61 3 9925 0320
Course Contact Email: toby.glennon@rmit.edu.au
Course Description
This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.
The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.
Pre-requisite Courses and Assumed Knowledge and Capabilities
There are no pre-requisites for this unit
National Competency Codes and Titles
National Element Code & Title: |
BSBESB404 Market new business ventures |
Elements: |
1. Develop marketing strategy for business venture 2. Establish marketing mix for the business venture 3. Implement marketing strategy 4. Evaluate marketing performance |
Learning Outcomes
Please refer to the Elements of Competency above
Overview of Assessment
Assessments may include any of the below :
- Case studies
- Quizzes
- Knowledge assessment
- Portfolio assessment
- Role play
- Clinical logbook
- Practical assessments