Brand + Content Marketing

• Critically analyse and apply industry principles and processes of brand strategy
• Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
• Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
• Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
• How to effectively increase content and social media engagement
• How to set social and content marketing goals and align business objectives
• What it takes to generate good content and distribute it successfully
• How to differentiate between vanity and real metrics
• How to develop, implement, and measure a social media and content marketing plan
• The art of social listening and optimisation

By the end of this bundle, you’ll have

completed two projects; a brand strategy and content and social media marketing plan

and calendar.