Throughout our Brand + Content Marketing bundle, you will learn how to:
- Critically analyse and apply industry principles and processes of brand strategy
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
- Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business
- Create, distribute and manage content through owned channels to grow and manage audiences and earnings
- Critically analyse content and asset selection and justify its use in a content and social media plan.
By the end of this bundle, you’ll have completed two projects; a brand strategy and content and social media marketing plan and calendar.
Brand Experience
Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality.
Content and Social Media Marketing
Learn how to create engaging content and social media strategies and campaigns to increase brand awareness and generate revenue.
