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Customer Experience Strategy and Design (43271453900995)
Future Skills Short Course

Customer Experience Strategy and Design

Craft personalised customer experiences by gaining valuable design thinking skills in research, customer journey mapping, prototyping, and more. Address key customer and business problems and effectively communicate your strategy and process to stakeholders.

Related learning topics Learn CX Design Strategy Learn Behavioural Analytics Online

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Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

With the world’s rapid technological advancements and increasing customer expectations, it’s virtually impossible for any digital product or service to be successful today without the consideration of its users’ experience with that product or service. 

Brands must be cognisant of their user’s customer experience (CX) — referring to the thoughts, emotions, frustrations, and ease that people have with each interaction of a product or service. Establishing a customer centric or strong CX approach requires more than just designing an exceptional product. Companies adopting a customerfirst strategy must also consider their users’ interactions with its brand’s website, its marketing, sales, customer service, and more.

Course Overview

Learn more about our Customer Experience Strategy and Design course in the video below.
Course Overview
Transcript

The sort of skills that employers like realestate.com are looking for at the moment are gonna revolve around three things: Human Centered Design, Customer Experience Strategy, and Digital Marketing

Career Outlook

Take a closer look at what opportunities in the Customer Experience Strategy and Design field.
Job satisfaction
Customer Experience Strategy and Design have a job satisfaction of 5/5
Industry growth
34%
Predicted job growth in 5 years
Salary expectations
The typical salary for a Customer Experience Strategy and Design role is
$90K
Job opportunities
In Australia, there are
600+
jobs available

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Learn more about Customer Experience Strategy and Design

Module 1: Learn about CX strategy and your customers

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  • Comprehend the fundamentals of CX strategy and the elements of exceptional customer experiences
  • Collate and analyse existing customer data to obtain a current state view of the CX
  • Learn how to conduct a user interview and distil core insights
Learn with industry experts
REA Group

REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.

Concentrix Catalyst

Concentrix Catalyst is a digital services company driven to improve people’s lives through technology. Focusing on strategy, experience design, software development and systems integration, Concentrix Catalyst work focuses on five key values; transparency, resilience, problem solving, energy, and curiosity.

Why choose RMIT

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Download a brochure

Register your interest to stay up to date on announcements, events and industry news.

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