Bernardo Figueiredo

Associate Professor Bernardo Figueiredo

Associate Professor

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Contact details

CoBL | EFM

Consumer Wellbeing Group

Consumer Culture Insights Group

Shaping Connections

Pathways for Healthy Ageing

Codesigning Ageing Futures

Email: bernardo.figueiredo@rmit.edu.au

Phone: +61 3 9925 5866

Campus: Melbourne City

Programs

 MC197 - Master of Marketing

 Customer Experience Design

 International Marketing

More information

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Bernardo Figueiredo profile photo

Contact details

CoBL | EFM

Consumer Wellbeing Group

Consumer Culture Insights Group

Shaping Connections

Pathways for Healthy Ageing

Codesigning Ageing Futures

Email: bernardo.figueiredo@rmit.edu.au

Phone: +61 3 9925 5866

Campus: Melbourne City

Programs

 MC197 - Master of Marketing

 Customer Experience Design

 International Marketing

More information

iD icon - ORCID

- Google Scholar

- LinkedIn

Bernardo Figueiredo is an award-winning researcher and educator. To foster change, he engages with industry, government, and communities.

Overview

Bernardo works with companies and communities to create social and organisational change. Projects with industry include sociocultural analysis, consumer strategic insights, customer journey mapping, experience design, cultural branding, strategic and international marketing. Projects with communities and government include building transformational frameworks, strategic recommendations, and actionable toolkits for community engagement, behavioural change, and consumer wellbeing.

To achieve his goals, he employs diverse methodological and design tools including exploratory assessments, market ethnography, netnography, co-design workshops, in-depth interviews, focus groups, cultural probing and sociocultural analysis to propose novel insights for better human experiences and market orientation.

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Industry Connections: Customer Experience Design with Industry Partner, U3A

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Industry experience

Dr Figueiredo has worked in a variety of industry jobs including marketing positions at Procter and Gamble and Unilever, Science and Technology Analyst for a major research funding institution, Auditor for the Brazilian Government. He has also been and Marketing Director and CEO in two SMEs in the art and culture industry.

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Research

Bernardo's research interests focus on understanding how the globalisation of markets and cultures shapes consumption and marketing practices. Figueiredo has published in some of the top journals in his area including Journal of Consumer Research, Journal of Marketing, and the Journal of Retailing.

Research keywords

Value (co)creation, Consumers relationship with technology, Ageing consumers, Vulnerable consumers, Inclusive design, Customer experience, Customer journey mapping, Consumer culture theory (CCT), Social exclusion, Social isolation and connectedness, Collaborative networks, the sharing economy, Cultural branding, mobility, Cosmopolitanism, Place making, Place branding

Research output summary

50

Publications

$300,000

Grants

14

Awards

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Supervisor interest areas

  • Consumer Culture Theory
  • Customer Experience Design
  • Ageing Consumers

Supervisor projects

  • Iconic Product: The Metamorphosis of Coffee
  • Cultural Hibridity and The fashion development process of traditional costumes: The case of Indonesian Kebaya
  • Tourist experience of authenticity at Vietnam war sites

Feature publications

How Consumer Orchestration Work Creates Value in the Sharing Economy

Journal of Marketing

Scaraboto, D. and Figueiredo, B. (2021)

The Cosmopolitan Servicescape

Journal of Retailing (ABDC A*/Scimago Q1), pp 1-21

Figueiredo, Bernardo, Hanne Pico Larsen, and Jonathan Bean. (2020).

The Systemic Creation of Value through Circulation in Collaborative Consumer Networks

Journal of Consumer Research (Scimago Q1/ ABDC A*). 43 (4), 509-533

Figueiredo, Bernardo and Daiane Scaraboto. (2016).

Key publications by year

Expand all sections

  • Figueiredo, Bernardo, Hanne Pico Larsen, and Jonathan Bean. (2020) "The Cosmopolitan Servicescape." Journal of Retailing (ABDC A*/Scimago Q1), pp. 1-21.
  • Buschgens, M., Figueiredo, B.,Rahman, K. (2020). How brand owners construct imagined worlds with brand visual aesthetics. Journal of Brand Management (ABDC A/ Scimago Q1), 27, 266 - 283

  • Buschgens, M., Figueiredo, B.,Rahman, K. (2019). How brand visual aesthetics foster a transnational imagined community In: European Journal of Marketing (ABDC A*/ Scimago Q1), 53, 2268 - 2292
  • Belkhir, M. Brouard, M. Brunk, K. Dalmoro, M. Ferreira, M. Figueiredo, B. Huff, A. Scaraboto, D. Sibai, O. and Smith, A. (2019), 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers', in Academy of Management Learning and Education (ABDC A*/ Scimago Q1), Academy of Management, United States, pp. 1-57 ISSN: 1944-9585
  • Gallan, A. McColl-Kennedy, J. Barakshina, Figueiredo, B. Jefferies, J. Gollnhofer, J. Hibbert, S. Luca, N. Roy, S. Spanjol, J. and Winklhofer, H. (2019), 'Transforming community well-being through patients' lived experiences', in Journal of Business Research((ABDC A/ Scimago Q1), Elsevier, United States, pp. 1-16 ISSN: 0148-2963

  • Figueiredo, B, Jonathan Bean, and Hanne Pico Larsen (2018). "Cosmopolitanism and Its Sociomaterial Construction in the Servicescape." Cosmopolitanism, Markets, and Consumption. Palgrave Macmillan, Cham, 127-156.
  • Buschgens, M., Figueiredo, B., & Rahman, K. (2018). How regional diasporic consumer experiences produce transnational imaginary.. Advances in Consumer Research, 46, 382-385.
  • Fernandez, K., Figueiredo, B. (2018). Bridging boundaries in consumption, markets, and culture. Consumption, Markets & Culture (Scimago Q1/ ABDC B)., 21(4), 295-300.

  • Bean, Jonathan, Bernardo Figueiredo, and Hanne Pico Larsen (2017). "The Object of Research: Considering Material Engagement Theory and Ethnographic Method." In Ethnographic Praxis in Industry Conference Proceedings, 1, 262-272.
  • Scaraboto D, Figueiredo B. Holy Mary Goes ‘Round: Using Object Circulation to Promote Hybrid Value Regimes in Alternative Economies (2017) Journal of Macromarketing (Scimago Q1/ABDC A). 37, 2: 180-192.
  • Figueiredo, Bernardo, Ahir Gopaldas and Eileen Fischer (2017), “The Construction of Qualitative Research Articles: A Conversation with Eileen Fischer, Consumption Markets & Culture (Scimago Q1/ ABDC B), 20(3–4): 297–305.

  • Figueiredo, Bernardo and Daiane Scaraboto (2016) “The Systemic Creation of Value through Circulation in Collaborative Consumer Networks”, Journal of Consumer Research (Scimago Q1/ ABDC A*). 43 (4), 509-533

  • Figueiredo, Bernardo. (2015) Home in Mobility: an exercise in assemblage thinking. In: Canniford, Robin, and Domen Bajde, eds. Assembling consumption: Researching actors, networks and markets, pp. 77-91, Routledge. ISBN 9781138 820937.
  • Chelekis, J. and Figueiredo, B. (2015). Critical Regionalities: Re-thinking regions in CCT. In: Jeff B. Murray , Anastasia Thyroff , Russell Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior), vol 17, Emerald Group Publishing Limited,. ISBN 9781785603235.
  • Chelekis, Jessica and Figueiredo. B. (2015), “Regions and Archipelagos of Consumer Culture: A Reflexive Approach to Analytical Scales and Boundaries.” Marketing Theory, vol. 15(3) 321–345. (Scimago Q1/ ABDC A).
  • Figueiredo, B., Chelekis, J., DeBerry-Spence, B., Firat, A.F., Ger, G., Godefroit-Winkel, D., Kravets, O., Moisander, J., Nuttavuthisit, K., Peñaloza, L. & Tadajewski, M. (2015). Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR). Journal of Macromarketing, 2015, vol. 35(2) 257-271 (Scimago Q1/ ABDC A)
  • Figueiredo, B and Uncles, M (2015) 'Moving across time and space: temporal management and structuration of consumption in conditions of global mobility', Consumption Markets and Culture, Routledge, United Kingdom, vol. 18, no. 1, pp. 39-54 ISSN: 1025-3866 (Scimago Q1 /ABDC B)

  • Tadajewski, M. , Chelekis, J., Deberry-Spence, B., Figueiredo, B., Kravets, O., Nuttavuthisit, K., Penaloza, L. and Moisander, J. (2014) The Discourses of Marketing and Development: Towards "Critical Transformative Marketing Research". Journal of Marketing Management, vol. 30, (17-18), 1728-1771. (Scimago Q1/ABDC A)
  • Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, S.J. N., Scaraboto, D. and Ferreira, M.C. (2014). The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context. In: John W. Schouten , Diane M. Martin , Russell Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior, Volume 16) Emerald Group Publishing Limited, 259 – 273. DOI: 10.1108/S0885-211120140000016013
  • Ourahmoune N, Figueiredo B, and Rojas, Pilar (2014) The Cultural Construction of Brazilian Bodies and Status: A Socio-Semiotic Approach to Luxury Brands, In: Glyn Atwal and Douglas Bryson (eds), Luxury Brands in Emerging Markets, New York, Palgrave-Macmillian.
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Feature projects

Codesigning participatory strategies with older adults to reduce perceived risk and promote digital inclusion

Funding - Australian Communications Consumer Action Network (ACCAN) 

2020 - 2022

How global mobility shapes consumption practices

Funding - Bernardo Figueiredo and UIPA

2008 - 2012

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Awards

People's Choice award at Association for Consumer Research Film Festival (2013) 

Award date: 2013

Recipients: Bernardo Figueiredo

The Susan P. Douglas Award

Award date: 2012

Recipients: Bernardo Figueiredo

ACR/Sheth Foundation Dissertation Grant Competition

Award date: 2011

Recipients: Bernardo Figueiredo, Jean-Mathieu Fallu

Key awards by year

Expand all sections

  • Winner, RMIT Vice-Chancellor’s Award Learning and Teaching for creating Industry/Community Partnerships that Foster Learning, Engagement or Experience

  • Winner, Best Competitive Paper 2019 -in the Consumer Culture Theory Track at the Anzmac Conference (2019) – with Buschgens and Rahman.

  • Winner, Emerald Literati Network Awards for Excellence - Outstanding Author Contribution in the 2016, for book chapter written for Research in Consumer Behavior, with Jessica Chelekis.

  • Winner, Best Competitive Paper at the Consumer Culture Theory Conference (2015) – with Jessica Chelekis, Fayetteville, Arkansas, USA.

  • Winner of the people's choice award at Association for Consumer Research Film Festival (2013) - Film “A pen” - with Anastasia Seregnina and Norah Campbell. Competitive film.

  • Winner, The Susan P. Douglas Award – Best paper in international marketing across all tracks, 2012
  • EMAC – 41st European Marketing Academy Conference, Lisbon, Portugal.

  • Winner, ACR/Sheth Foundation Dissertation Grant Competition – 2011 Best dissertation Proposal - ACR Annual North American Conference in St. Louis, Missouri
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Grants

  • Lead Researcher in Codesigning participatory strategies with older adults to reduce perceived risk and promote digital inclusion. Funded by: Australian Communications Consumer Action Network (ACCAN) Grants Scheme ($98,700) + City of Whittleasea ($10,000 - 2020 to 2022, with Torgeir Aleti, Larissa Hjorth, Diane Martin, and Mike Reid
  • Lead Researcher in University of the 3rd Age Research Contract ($19,000). Older Australians & Technology: Making the Connection (OatMc)- with Torgeir Aleti
  • Participant Researcher in “From junk to treasure: promoting makeshifting as a sustainable consumption practice” - BRIEF Awards - Funder: Brunel University London - 2019-2021 (£13,000)
  • Co-Lead Researcher in Life Activities Research Grant 2019 – ($4200). Older Australians & Social Isolation - with Torgeir Aleti
  • Winner (co-Lead researcher) of Marketing Science Institute, Grant – 2016 (US$ 3,000) – “How consumer experiences aggregate to create value in collaborative consumer-producer networks” – with Daiane Scaraboto.
  • Postgraduate Research Support Scheme – 2010 and 2011 ($9,000)
    University of New South Wales
  • UIPA Doctoral scholarship 2008-2012 ($105,000)
    University of New South Wales
  • PUC - VRAC Scholarship 2005-2007 ($10,000)
    Pontifical Catholic University of Rio de Janeiro
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Public and media engagements

2021

2020

2019

2018

2017

2015

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information