STAFF PROFILE
Dr. Phuong Hoang
Position:
Senior Program Manager, Digital Marketing
College / Portfolio:
College of Business and Law VN
School / Department:
VNM|The Business School
Phone:
+842836223649
Email:
phuong.hoangai@rmit.edu.vn
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Nguyen, L.,Nguyen, C.,Le, L.,Dang, D.,Hoang, P.,Nayak, R. (2024). Digital Transformation and Gender Representation: A Study of Service Advertisements in Vietnam In: Information Systems Research in Vietnam, Volume 2, Springer, Gateway East, Singapore
- Le, L.,Hoang, P.,Pham, H. (2023). Sharing health information across online platforms: A systematic review In: Health Communication, 38, 1550 - 1562
- Nguyen, T.,Pham, N.,Hoang, A.,Do, T.,Fuller, D. (2023). Factors affecting the acceptance of online tax filing and payment system by micro small medium enterprises in Vietnam In: Journal of Asian Public Policy, , 1 - 20
- Vo, T.,Nguyen, M.,Nguyen, L.,Nguyen, T.,Dang, D.,Hoang, P. (2023). Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature In: Journal of Research in Interactive Marketing, , 1 - 22
- Le, L.,Hoang, P.,Pham, H. (2023). Factors Affecting Prosocial Sharing of Health-Related Information on Social Media during a Health Crisis: A Dual Exchanging-Protecting Model In: Australasian Journal of Information Systems, 27, 1 - 25
- Nguyen, T.,McClelland, R.,Hoang, P.,Dang, D.,Pham, N.,Schrage, B.,Nguyen, L. (2023). Enhancing Digital Competence: Impacts and Policy Implications from a study in Vietnam In: RMIT Vietnam, College of Business and Law and The Business School (RMIT Vietnam) Hanoi, Vietnam
- Vo, T.,Nguyen, L.,Dang, D.,Hoang, P. (2022). Effects of authenticity on customer retention of AI-powered branded app: A conceptual paper In: Proceedings of the European Marketing Academy, 51st , Budapest, Hungary, 24-27 May 2022
- Vo, T.,Dang, D.,Hoang, P.,Nguyen, L. (2022). Value co-destruction in AI-powered mobile applications: analysis of customer reviews In: PACIS 2022 Proceedings, Taipei-Sydney, 5-9 July 2022
- Hoang, P.,Dang, D.,Pham, H.,Nguyen, L.,Vo, T. (2022). Protecting Organizational Information Security at Home During the COVID-19 Pandemic in Vietnam: Exploratory Findings from Technology-Organization-Environment Framework In: Information Systems Research in Vietnam, Springer, Springer Singapore
- Dang, D.,Hoang, P.,Vo, T.,Kautz, K. (2022). Digital Kaizen: An Approach to Digital Transformation In: Australasian Journal of Information Systems, 26, 1 - 28
Consumer analytics, digital marketing, digital transformation, data analytics in social network, Internet-of-things, financial services, fintech innovations, econometrics and machine-based methods for big data
2 PhD Completions2 PhD Current Supervisions
- Medical Sector in Vietnam: Waste Management (Medview). Funded by: CO-CREATION FUNDING from (2024 to 2024)