STAFF PROFILE
Vicki Little
Position:
Program Manager, Engagement TBS
College / Portfolio:
College of Business and Law VN
School / Department:
VNM|The Business School
Phone:
+842836222490
Email:
vicki.little@rmit.edu.vn
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Kunchamboo, V.,Little, V. (2023). Four ecotourism archetypes: expressing symbolic desires In: Journal of Ecotourism, 22, 502 - 517
- Little, V.,Ho, H.,Eti-Tofinga, B. (2023). Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods In: Journal of Macromarketing, 43, 190 - 214
- Helm, S.,Little, V. (2022). Macromarketing Our Way to a Zero-carbon Future In: Journal of Macromarketing, 42, 262 - 266
- Kunchamboo, V.,Little, V.,Cheah, S. (2022). Common Cause, coopetition or competition? Resource contestation in food waste recovery networks In: Journal of Macromarketing, 43, 255 - 273
- Helm, S.,Little, V. (2021). No Climate Change in Marketing Classrooms? The View from Best Selling Marketing Textbooks In: Proceedings of the 46th Annual Macromarketing Conference: Macromarketing Putting the Local into Global, Auckland, New Zealand, Cardiff, Wales and Denver, Colorado, 12-17 July, 2021
- Chong, C.,Little, V.,Kunchamboo, V.,Lee, C. (2020). Understanding Identity Transformation through Cultural Product Consumption In: ACR North American Advances, 48, 38 - 42
- Little, V.,Lee, C.,Nair, S. (2019). Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems? In: Journal of Macromarketing, 39, 166 - 187
- Ya-Huan Wu, A.,Little, V.,Low, B. (2016). Inbound open innovation for pharmaceutical markets: a case study of an anti-diabetic drug in-licensing decision In: Journal of Business and Industrial Marketing, 31, 205 - 218
- Nair, S.,Little, V. (2016). Context, Culture and Green Consumption: A New Framework In: Journal of International Consumer Marketing, 28, 169 - 184
2 PhD Current Supervisions