Conference presentations at Gamma Marketing Conference, Seoul Korea.

Associate Professor Foula Kopanidis and Professor Mike Reid present research on midlife challenges at the 2023 GAMMA conference.

The focus of the 2023 GMC at Seoul was on  “Marketing & Management Transformation in the Challenging Digital Environment” and provided strong contents covering marketing and management related subjects. A world-renowned, multidisciplinary scholars and business practitioners gathered to present concepts and their analyses about marketing.

Associate Professor Foula Kopanidis presented a paper  investigating  the association of irrational procrastination, burnout, and perceived health on women’s eudemonic well-being.

Abstract

The focus of this research is on midlife women. Middle age is a pivotal period in one’s life course in terms of finding a new or renewed purpose in life, addressing the excesses of youth, reducing work and life stress, and where establishing favourable conditions in early midlife are associated with good health and well-being later in life. Defined as the period between the ages of 45 and 65, midlife is characterised as a time of significant transition and represent 24.6% of the Australian population. Increasing life expectancy has demanded shifting roles and responsibilities for midlife adults especially so for women who tend to have longer life spans and face greater exposure to risk factors such as adverse life events (including loss of roles, loss of significant others, diminished employment status, and anxiety/depression). As midlife women navigate multiple roles and transition though cycles of physical and emotional stress, they have less time for themself, procrastinate through delaying or putting off health related behaviours and experience higher rates of burnout. Understanding how these factors impact on overall psychological wellbeing becomes ever more critical.