Online Master of Marketing

Online Master of Marketing

POSTGRADUATE

100% online and accelerated

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Student type:
Learning mode:
Entry score:

See admissions

Duration:
12 courses (2 years part-time)*
16 courses (2.7 years part-time)
Fees:

AU$33,600 (2025 annual)

Next intake:
January, March, July, September, October
Location:
Online
Learning mode:
Entry score:

See admissions

Duration:
12 courses (2 years part-time)*
16 courses (2.7 years part-time)
Fees:

AU$33,600 (2025 annual)

Next intake:
January, March, May, July, September, October
Location:
Online

Overview

RMIT Online’s Master of Marketing will allow you to gain a deeper understanding of the role of marketing within an organisation.

Marketing professional standing in front of kanban wall while smiling to colleague

Develop the skill set to make a real marketing impact

Develop contemporary marketing skills that are in demand for senior marketing and leadership roles.

Designed for current and future marketing leaders and business owners, the RMIT Online Master of Marketing helps you understand how to apply modern marketing strategies to solve business problems and how to use your skills to become a key decision-maker.

Male marketing professional smiling to camera, seated beside female colleague

Go beyond the buzzwords

Designed by recognised academics and top-quality online designers, RMIT Online’s Master of Marketing will develop your strategic thinking skills and prepare you to make an impact on the success of a business.

Become a decision-maker at the C-Suite table

Develop a clear understanding of key strategic marketing principles, and how they apply to bigger business functions.

Learn to apply proven marketing theory

Develop strategic expertise, and the capability to strategically plan, direct, implement and improve marketing campaigns, and apply them where it counts.

Stay relevant in rapidly changing industry

Learn classic marketing principles to become an effective marketing expert as the landscape continues to shift. Be an agile thinker with strong foundations to draw from.

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Your online experience

The 100% online degree delivers a convenient online program without the requirement for on-campus attendance and commitments. All lecture material and content is delivered directly to you, wherever you are.

What you will study

Learn the capabilities and competencies required to be a leader of tomorrow.

Study a combination of soft skills and big-picture thinking to prove you’re ready to walk into senior marketing roles.

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Study on campus

The Master of Marketing is also available at the Melbourne City campus.

Find out more

Australian student visas

RMIT's online Master does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.

Details

Become the marketer that businesses demand.

The RMIT Online Master of Marketing helps you understand why business challenges need marketing, and how marketing tools can be applied to meet demands. Develop the soft skills demanded of a leader in contemporary business. Gain strategic expertise, and the capability to strategically plan, direct, implement and improve marketing campaigns.

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The program has been designed specifically for online learning.

The course focuses on one subject at a time, to let you focus on, and master, the material. You also have access to a rich and varied social learning community and discussion groups where you can network, share ideas and solve problems relating to your studies.

You can view online resources and learning activities, access course materials via Canvas, collaborate with lecturers and fellow students, and access your student email account anywhere, anytime.

Our online learning platform is purpose-built and brings authenticity to your learning experience, available using your laptop, tablet or smartphone. Coursework is delivered in an engaging way and easy to follow.

You will also have access to discussion boards, online forums, electronic assignment submission, the library and business journals.

Assessment is ongoing throughout the teaching period and includes essays, reports, presentations, case studies, quizzes and research projects. 

Our Advisory boards consist of high-profile industry representatives who ensure links with industry standards and practice remain current.

Industry experts deliver interactive online content and webinars to expose you to current industry developments in marketing.

  • 12 courses (2 years part-time)*
  • 16 courses (2.7 years part-time).

*If you do not meet the entry requirements for the 12 course masters, you may have the opportunity to enrol in a 16 course masters. Please see admissions section below. 

The RMIT Online Master of Marketing program consists of:

  • 5 core courses + 7 electives (12 course masters)
  • 5 core courses + 11 electives (16 course masters).

Part A: Undertake these four units

  • Marketing Management
  • Consumer Behaviour
  • Marketing Communication Strategy
  • Marketing Research

Part B​: Choose any five of the following

  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Sustainable Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
  • Brand Strategy

Part C: Marketing Capstone

  • Strategic Marketing

Part D: Select and complete two (2) courses from the approved list of RMIT Online Postgraduate Electives. (please speak directly with your advisor).

  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Sustainable Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
  • Brand Strategy

Number of courses and duration to be comprised depends on prior qualification. Please see Entry Requirements or contact us for further details.

Career

Employment for advertising and marketing professionals is expected to grow by 15.5 per cent, or more than 8500 new jobs, over the next five years according to the Australian Government.

Equipping yourself with a Master of Marketing could help propel you to the front of the pack in this growing industry.

This program will deliver specialist knowledge to prepare you for a career in marketing. For students already employed in the industry, you can further hone your marketing knowledge and develop strategic business skills to:

  • obtain promotion to a more senior position
  • be more effective in a marketing role
  • contribute more to strategic business planning

Career pathways include:

  • marketing management
  • brand management and consulting
  • stakeholder engagement and reputation management
  • strategic marketing and consulting
  • product management
  • communications management
  • market research, market modelling, forecasting and analysis
  • pricing and promotions research
  • product testing and product innovation

Entry requirements and admissions

12 course Master of Marketing

  •  An Australian bachelor degree or equivalent in a business or related discipline from a recognised tertiary institution*

    OR

  • An Australian bachelors degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline with a minimum grade point average (GPA) of 1.0 (out of 4.0)* plus a minimum of two years relevant work experience.

    OR

We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis.

If you do not meet the entry requirements for the 12 course masters, you may have the opportunity to enrol in a 16 course masters.

16 course Master of Marketing

  • An Australian bachelor degree or equivalent in any discipline from a recognised tertiary institution.

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.

**Upon successful completion of the graduate certificate, you will have the opportunity to progress to the masters degree.

12 course Master of Marketing

  •  An Australian bachelor degree or equivalent in a business or related discipline from a recognised tertiary institution*

    OR

  • An Australian bachelors degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline with a minimum grade point average (GPA) of 1.0 (out of 4.0)* plus a minimum of two years relevant work experience.

    OR

We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis.

If you do not meet the entry requirements for the 12 course masters, you may have the opportunity to enrol in a 16 course masters.

16 course Master of Marketing

  • An Australian bachelor degree or equivalent in any discipline from a recognised tertiary institution.

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.

**Upon successful completion of the graduate certificate, you will have the opportunity to progress to the masters degree.

To study this course you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus at RMIT University Pathways (RMIT UP).

Pathways

The Graduate Certificate in Marketing is a pathway to the Master of Marketing.

Upon successful completion of the Graduate Certificate in Marketing you can continue your studies in the Master of Marketing and receive 48 credit points worth of credit (equivalent to one semester of full-time study) for courses completed in the Graduate Certificate in Marketing.

Masters advanced standing

If you have successfully completed one of the following qualifications* with a major in a business or related discipline, or an unrelated discipline with two years relevant work experience, you may be eligible for advanced standing as follows: 

Qualification level Masters exemptions offered Remaining program duration
Bachelor degree (AQF level 7)   48 credit points (equivalent to one semester of full-time study) 144 credit points (equivalent to three semesters of full-time study)
Bachelor degree (Honours) (AQF level 8) Up to 96 credit points (equivalent to two semesters of full-time study) 96 credit points (equivalent to two semesters of full-time study)
Graduate Certificate (AQF level 8) 48 credit points (equivalent to one semester of full-time study) 144 credit points (equivalent to three semesters of full-time study)
Graduate Diploma (AQF level 8) Up to 96 credit points (equivalent to two semesters of full-time study) 96 credit points (equivalent to two semesters of full-time study)
Master degree (AQF level 9) Up to 96 credit points (equivalent to two semesters of full-time study) 96 credit points (equivalent to two semesters of full time study)

The Australian Qualifications Framework (AQF) is the national policy for Australian qualifications in vocational and higher education.

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.

Upon successful completion of this masters degree, you may be eligible to undertake further studies in related programs at RMIT University, including postgraduate research programs, subject to the program's entrance requirements.

The online Master of Marketing encompasses courses that make up the online Graduate Certificate in Marketing, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses.

The Graduate Certificate is also a pathway to the Master degree for some students (see admissions).

Alternatively, you can gain entry from a range of RMIT undergraduate programs.

Fees

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2025 tuition fees:

  • Full-fee places: AU$33,600 (annual).

Fees apply to 2025 only.

Fees are adjusted on an annual basis and these fees should only be used as a guide.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF) based on your enrolment load, which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. Eligible local students can apply for an SA-HELP loan to defer payment of their SSAF.

For more information about calculating your actual SSAF see Paying SSAF.

Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme. 

Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a program.

HELP loans are not available to international students.

Expand all sections

2025 tuition fees:

  • Full-fee places: AU$33,600 (annual).

Fees apply to 2025 only.

Fees are adjusted on an annual basis and these fees should only be used as a guide.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF) based on your enrolment load, which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. Eligible local students can apply for an SA-HELP loan to defer payment of their SSAF.

For more information about calculating your actual SSAF see Paying SSAF.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information