Not applicable
AU$33,600 (2025 annual)
AU$46,080 (2025 annual)
Make an impact in the dynamic and ever-evolving marketing industry with this practical and comprehensive master’s degree.
Shaped around real-world marketing projects and challenges, the in-depth Master of Marketing gives you hands-on experience in planning, directing, implementing and monitoring an organisation’s marketing efforts.
Prepare for an immersive and exciting degree that blends theory with practice to shape you into a leader in your field. With industry connections integrated throughout your study, you’ll develop immediately applicable skills and expand your professional network.
One semester, you may be working with Visit Victoria to build a strategy to attract more tourists into the state. The next, you may be working with SBS to understand consumer culture and produce market data that shapes programming decisions. Or working with ride-hailing company DiDi to design and roll out a communications strategy across Melbourne.
Delivered in the centre of Melbourne, the Master of Marketing brings industry into the classroom to give you invaluable experience in the latest issues and trends facing marketing organisations today. This degree will equip you with deep understanding of the role of marketing and its relationship with other important functional areas in management – giving you an all-of-business view in preparation for success as a marketing manager.
I honestly learnt so much from my Master of Marketing. On top of the team of amazing and knowledgeable lecturers, we also had lots of hands-on experience with actual industry experts. Nothing else could’ve prepped me better for working life!
The future of marketing needs an innovative workforce with the skills to lead. Seize your opportunities for career progression in marketing with a certificate, diploma or degree at RMIT.
To recognise its contemporary nature, this well-regarded degree is accredited by the Australian Marketing Institute.
Graduate with an expansive portfolio and a work-ready CV, developed throughout your study in this industry-led applied master.
Learn from expert guest lecturers, including international award-winners, who live and breathe marketing practice.
RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations and group discussions. You will also have access to online and digital resources through our online learning management system.
They have been kind enough to provide us with a space, with one-on-one coaching and goal-setting.
Rowena and her team won the 2019 RMIT Fastrack Innovation Challenge, an intensive program wherein students create solutions to real-world problems. Through the challenge, the team discovered RMIT Activator, a supportive space for entrepreneurial students.
The Master of Marketing is available at the Melbourne City campus and via online delivery.
*Please note: RMIT's online degrees are only available to students based outside Australia as they do not meet Australian student visa requirements. For study on an Australian student visa, you must have an on-campus place in a degree.
If you’re an RMIT University alumnus commencing this degree from Semester 1 2025, you may be eligible to receive a 10% reduction on your tuition fees.
The Master of Marketing is centred around real-world projects, putting theory into practice in a wide range of engaging ways. Honing your skills in teamwork and collaboration, you will work with your peers to solve problems and devise solutions to existing industry challenges that you will be proud to put on your resume.
Designed to fit your lifestyle and accommodate full- or part-time work schedules, your classes in this degree will be held in the evenings and occasionally on weekends at our Melbourne City campus.
RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations, and group discussions. You can also access course materials online, and you’re encouraged to utilise the digital resources you will encounter throughout your career, such as Miro and Padlet.
Ongoing assessment throughout the semester includes a variety of teaching and learning approaches, including presentations, group projects, and practical assignments. Some components of your assessment may be assessed by industry practitioners.
The types of classes you have will depend on the course you’re studying. Classes are offered in various formats designed to provide meaningful engagement with staff, industry and peers and provide for access and use of spaces where learning can be applied and active, including an array of specialised equipment.
Most RMIT courses do not include passive large-scale classes such as lectures, instead the content traditionally provided in lectures is made available online. This may be in the form of readings, videos or other on-demand learning materials. This content will also support the basis of interactive learning that takes place in on-campus classes.
Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing.
Work-connected and industry-relevant options available for the Master of Marketing include:
Not all options may be available to RMIT Online students.
Global study and work is a unique feature of the on-campus degree.
You can combine an overseas travel and cultural experience with coursework completed in intensive mode, and have this credited towards your degree. Study tours depart during the Australian summer or winter breaks, and are usually undertaken in the final semester of your degree.
If you are planning to include a study tour as part of your study, you are advised to check that you have the required number of student electives or credit points available.
For further information about advanced standing see Pathways.
For further information about advanced standing see Pathways.
The knowledge and skills you will acquire throughout this degree and how they can be applied in your career are described in the learning outcomes.
View the learning outcomes for each stream:
The Master of Marketing comprises five core subjects and a total of 11 elective subjects.
In the first year of this degree, you will undertake four core subjects that span marketing management, consumer behaviour, communication strategy, and market research. You will also select four elective subjects that allow you to hone your understanding of brand strategy, marketing analytics, international marketing, customer experience design, and more.
In the second year of study, you will complete a total of seven elective subjects — five from marketing and two from the wider university postgraduate elective list — and the capstone subject Strategic Marketing.
Choose a plan below to find out more about the subjects you will study and the course structure.
Note: International student visa holders can only study full-time.
Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles in a range of sectors.
Graduates of the Master of Marketing at RMIT have gone on to fill management roles in some of the world’s most iconic brands.
Thanks to the strong focus on solving real-world industry challenges, you will graduate not only job-ready, but armed with a compelling CV of project work that helps you stand out from your peers. You’ll be ready to seek a promotion to a more senior position in marketing and apply your new skills to impactful marketing activities.
Potential marketing jobs include:
Jobs and Skills Australia projects that work opportunities for marketing and advertising professionals are set to increase by 11.8% to 2028.
Course accreditation or membership offered by professional bodies signals to employers the quality and relevance of RMIT's courses and opens up career pathways and networks.
This type of accreditation is where a statutory body must approve a course of study for a graduate to practise in that profession.
The Master of Marketing has been vetted and accredited by the AMI. This means that students can be confident they are participating in a high-quality program rigorously examined by an independent third-party with knowledge of the needs of industry and practitioners of tomorrow, ensuring that we deliver continued professional relevance for marketing graduates. On graduation, your degree is also recognised by the Chartered Institute of Marketing in the UK.
As an accredited program, this is also your pathway to become a Certified Practising Marketer (CPM) in a shorter duration of time or maintenance of your existing CPM with generous CPD points.
(Accredited for course delivery in Melbourne and via RMIT Online.)
Complimentary AMI student membership throughout your studies in your AMI Accredited program
Subscription to the AMI’s monthly online newsletter showcasing news and feature articles
Complimentary access to the AMI Content Library & AMI Monthly webinars
Digital badge certifying Student Membership
Member rates and discounts for exclusive events and content
Eligibility to participate in the AMI Mentoring Program [available to Postgraduate students]
Career opportunities at the Marketing Jobs Hub
Up to 30% discount on all AMI classroom training and events
You need to satisfy all of the following entry requirements to be considered for entry into this degree.
We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis.
If you do not meet the entry requirements for the 1.5-year duration masters, you may be considered for the 2-year duration masters.
*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.
^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.
A limited number of Commonwealth supported places (CSP) are available in this course. The minimum GPA to be considered for a CSP is 2.7 out of 4.0. To be considered for a CSP you must apply for the CSP offering through the RMIT Application System.
Students currently enrolled in this course in a full-fee place may apply to transfer to a CSP upon completing 48 credit points (not including credit transfer), subject to meeting minimum GPA requirement in full-fee course.
There are no prerequisite subjects required for entry into this qualification.
A selection task is not required for entry into this qualification.
You must meet the University's minimum English language requirements to be eligible for a place in this program.
You need to satisfy all of the following requirements to be considered for entry into this degree.
You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline from a recognised tertiary institution.
You must have successfully completed:
An Australian Bachelor degree, (or equivalent overseas qualification) or higher level qualification in a business (or related) discipline from a recognised tertiary institution*.
OR
The RMIT Graduate Certificate in Marketing^.
*Qualification must have been completed within the last 10 years.
^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.
There are no prerequisite subjects required for entry into this qualification.
A selection task is not required for entry into this qualification.
To study this course you will need to complete one of the following English proficiency tests:
For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.
Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus at RMIT University Pathways (RMIT UP).
The Graduate Certificate in Marketing is a pathway to the Master of Marketing.
Upon successful completion of the Graduate Certificate in Marketing you can continue your studies in the Master of Marketing and receive 48 credit points worth of credit (equivalent to one semester of full-time study) for courses completed in the Graduate Certificate in Marketing.
If you have successfully completed one of the following qualifications within the last 10 years with a major in a business or related discipline, you may be eligible for advanced standing as follows:
Qualification level | Masters exemptions offered | Remaining program duration* |
---|---|---|
Bachelor degree (AQF level 7) | 48 credit points (equivalent to one semester of full-time study) | 144 credit points (equivalent to three semesters of full-time study) |
Bachelor degree (Honours) (AQF level 8) | Up to 96 credit points (equivalent to two semesters of full-time study) | 96 credit points (equivalent to two semesters of full-time study) |
Graduate Certificate (AQF level 8) | 48 credit points (equivalent to one semester of full-time study) | 144 credit points (equivalent to three semesters of full-time study) |
Graduate Diploma (AQF level 8) | Up to 96 credit points (equivalent to two semesters of full-time study) | 96 credit points (equivalent to two semesters of full-time study) |
Master degree (AQF level 9) | Up to 96 credit points (equivalent to two semesters of full-time study) | 96 credit points (equivalent to two semesters of full time study) |
The Australian Qualifications Framework (AQF) is the national policy for Australian qualifications in vocational and higher education.
*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.
Applicants with a bachelor degree (honours), graduate certificate, graduate diploma or masters qualification majoring in a different discipline may also be eligible for credit transfer of up to 48 credit points (equivalent to one semester full time study).
Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.
Upon successful completion of this masters degree, you may be eligible to undertake further studies in related programs at RMIT University, including postgraduate research programs, subject to the program's entrance requirements.
When you successfully complete the Graduate Certificate in Marketing you are guaranteed entry into the Master of International Business with 1 semester of advanced standing (equivalent to 48 credit points).
Alternatively, you can gain entry into this degree from a range of RMIT undergraduate programs.
If you have successfully completed one of the following qualifications within the last 10 years with a major in a business or related discipline, you may be eligible for advanced standing as follows:
Qualification level | Advanced standing | Remaining program duration |
---|---|---|
Bachelor degree (AQF level 7) | 48 credit points (equivalent to one semester full time study) | 144 credit points (equivalent to three semesters full time study) |
Bachelor honours degree (AQF level 8) | 96 credit points (equivalent to two semesters full time study) | 96 credit points (equivalent to two semesters full time study) |
Graduate certificate (AQF level 8) | 48 credit points (equivalent to one semester full time study) | 144 credit points (equivalent to three semesters full time study) |
Graduate diploma (AQF level 8) | 96 credit points (equivalent to two semesters full time study) | 96 credit points (equivalent to two semesters full time study) |
The Australian Qualifications Framework (AQF) is the national policy for Australian qualifications in vocational and higher education.
When you are submitting an application, please indicate that you want to be considered for credit.
Applicants with a bachelor honours degree, graduate certificate, graduate diploma or masters degree qualification majoring in a different discipline may also be eligible for credit transfer of up to 48 credit points (equivalent to one semester full time study).
When you are submitting an application, please indicate that you want to be considered for credit and provide detailed course syllabus (also known as course outline), outlining volume of learning, course content and weekly topics, learning objectives/outcomes, assessment types and weightings, and reference to the learning resources.
Credit and exemptions will be assessed consistent with the principles of the RMIT Credit Policy.
Upon successful completion of this degree, you may be eligible for entry into an RMIT Masters by Research or Doctoral (PhD) program.
This program has full-fee places, with a limited number of Commonwealth supported places (CSP).
Government financial assistance is available to eligible students regardless of the type of place you enrol in.
Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.
*Fees are adjusted on an annual basis and these fees should only be used as a guide.
This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
For information on how to pay your fees or how to apply for a refund, please see Paying your fees and applying for refunds.
If you are offered a full-fee place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
If you are offered a Commonwealth supported place, your tuition fees are subsidised by the Australian Government.
Your share of the fee (student contribution) is set on an annual basis by the government and is determined by the discipline areas (bands) of your individual enrolled courses, not the overall program.
The Australian Government has introduced changes to university funding and student contribution fees under its Job-ready Graduates Package.
The fees in the table below apply to students who commence their program in 2025. Fees for continuing students are available at fees for Commonwealth supported students.
Each course (subject) falls into a band. The band determines the student contribution amount for the course.
Amounts listed in the table below are based on a standard, full-time study load (96 credit points per year) with all courses in the same band. A proportionate fee applies for more or less than the full-time study load or for enrolment in courses (subjects) from a combination of bands.
You can learn how to calculate your exact tuition fees for units from different bands at Fees for Commonwealth supported students.
Student contribution band by course (subject) |
Maximum annual student contribution amount (per EFTSL) in 2025 |
---|---|
Education, Postgraduate Clinical Psychology, English, Mathematics, Statistics, Nursing, Indigenous and Foreign Languages, Agriculture | $4,627 per standard year $578 per standard (12 credit point) course |
Allied Health, Other Health, Built Environment, Computing, Visual and Performing Arts, Professional Pathway Psychology, Professional Pathway Social Work, Engineering, Surveying, Environmental Studies, Science, Pathology | $9,314 per standard year $1,164 per standard (12 credit point) course |
Dentistry, Medicine, Veterinary Science | $13,241 per standard year $1,655 per standard (12 credit point) course |
Law, Accounting, Administration, Economics, Commerce, Communications, Society and Culture | $16,992 per standard year $2,124 per standard (12 credit point) course |
On 1 January 2022, the Government implemented the Student Learning Entitlement (SLE).
For more information about SLE, visit Study Assist.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is $365.
You may also be required to purchase other items related to your course, including field trips, textbooks and equipment. These additional fees and expenses vary from course to course.
Eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the SA-HELP loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.
If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated HELP debt.
You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
For more information about loan repayment options see Commonwealth assistance (HELP loans) or Study Assist.
This program is approved for income support.
You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see Income support for Masters students.
If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact Centrelink or Services Australia for further information about student income support entitlements, your eligibility and how to apply.
You may be eligible to apply for income tax deductions for education expenses linked to your employment.
See the Australian Taxation Office (ATO) for more information.
RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.
If you’re an RMIT University alumnus commencing this degree from Semester 1 2025, you may be eligible to receive a 10% reduction on your tuition fees.
To be eligible you must be:
*a student is considered commencing if they are enrolled in the first semester of their degree and have not previously been enrolled.
Note:
RMIT Bursary:
Payment of bursary:
If you are an RMIT alumni there is no application process. Your eligibility to receive the bursary will be assessed at the time of application and enrolment. If eligible, the bursary will be applied directly to your tuition fees.
All College of Business and Law postgraduate coursework programs delivered face-to-face/on campus (Melbourne campus).
In addition to tuition fees you also need to pay for:
You also need to account for your living expenses. Estimate the cost of living in Melbourne.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2025 is $365.
Find out more details about how fees are calculated and the expected annual increase.
Find information on how to apply for a refund as a continuing international student.
RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.
Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.