Methods and approach

Public Communication Research & Advisory Services has substantial expertise across a range of research methods, approaches, and practices for conducting research that supports our partners. Our researchers and research teams make use a variety of techniques, including both qualitative and quantitative research.

Our researchers draw on the collective experience of professional backgrounds and international research expertise to help assess and improve communication strategies, needs, communication goals, and organisational practices.  With a strong track record of industry relationships, extensive networks of professional associations, and innovative student engagement in research projects, our teams conduct research with a solid understanding of professional needs.
 

Public Communication research at RMIT draws on both humanities approaches (textual analysis, theoretically-grounded analyses) and social sciences approaches (scientific approach, analyses of how social relations both drive and have an impact on public communication) to deliver nuanced yet rigorous solutions and insights that address client needs.
 
Our most commonly used research methods include:

  • Needs analyses
  • Focus groups
  • Qualitative interviews
  • Surveys
  • Case study analysis
  • Historical and documentary analyses
  • Situational assessments including literature reviews and background research
  • Implementation assessment and evaluation

Ordinarily, a strong team will make use of several of the above methods to address our partners' needs and to deliver insights that comprehensive and relevant. 

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Contact us

For more information on Public Communication Research and Advisory Services contact us at: publiccommunication@rmit.edu.au

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.