Dr Stephen Wigley
Associate Dean Fashion Enterprise
Associate Dean Fashion Enterprise
DSC | School of Fashion & Textiles
Email: stephen.wigley@rmit.edu.au
Phone: +61 39925 9548
Campus: Brunswick
DSC | School of Fashion & Textiles
Email: stephen.wigley@rmit.edu.au
Phone: +61 39925 9548
Campus: Brunswick
Stephen is the Associate Dean for Fashion Enterprise in the School of Fashion & Textiles at RMIT University.
Fashion Enterprise at RMIT embraces and embeds the challenges of the contemporary Australian and global fashion industry, placing innovation, technology, sustainability and creativity at the heart of our approach to researching and teaching the commercial, entrepreneurial and emergent hybrid practices of fashion. The discipline is dedicated to advancing the knowledge, innovation and attitudes necessary to meet the challenges, and grasp the opportunities, of fashion’s enterprising future.
Incorporating two major programs and collaborating closely with industry in Australia and worldwide, Fashion Enterprise allows students at Bachelor and post-graduate levels to explore all facets of fashion and textile product development, distribution, promotion and consumption. Our pioneering Bachelor of Fashion (Enterprise) program allows students to specialise in fashion marketing, product management or retailing. Recognised as among the best of it's type in the world, our Master of Fashion (Entrepreneurship) program places innovation and creativity at the heart of fashion business creation and management.
Stephen began his career in the UK fashion industry, working in management and marketing roles for brands including House of Fraser, Donna Karan and Hugo Boss. Since moving into academia, he has consulted with customer-facing businesses operating in the fashion, retail, automotive and travel sectors across the UK, Europe and Australia.
Stephen's research focuses on the creation, communication, and connection of brands with consumers and each other in the fashion and associated lifestyle product and retail markets. Having a background in brand management, he has a particular interest in how brands influence corporate and creative strategies within fashion businesses. On a broader level, his research also explores how fashion and lifestyle brands interact with individuals and communities around the World, particularly in respect of their reconciliation with emergent consumer attitudes, and response to customer interface technologies.
Fashion Branding, Fashion Marketing, Fashion Retailing, Branding, Marketing, Retailing, Brand Management
Publications
Media engagements
Journal of the Textile Institute, 102 (11)
pp. 917-934. ISSN 0040-5000
Wigley, Stephen M. (2011).
International Journal of Costume and Fashion, 15 (2). pp. 1-17. ISSN 2288-7490
Wigley, Stephen M. (2015).
Futurescan 3: Intersecting Identities,
11th – 12th November 2015, Glasgow, UK.
Wigley, Stephen M. (2015).
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
-