Female first football boot opens gates to gender equality in sport

Women are turning to football in growing numbers yet can’t buy a boot designed for their fit. Ida Sports is changing that, working with RMIT they’ve released a boot that puts women’s fit first.

Discovering there wasn’t a boot on the market designed for the female foot, co-founders Laura Youngson and Ben Sandhu have spent the last two years developing a boot from the ground up.

Now Ida Sports’ first pre-orders are being delivered and Sandhu said there’d been an outstanding response from AFLW and VFLW athletes alike.

VFLW midfielder and RMIT student Shree Fairchild was lucky enough to get her hands on a pair of boots and said they felt great.

Ida Sports' Ben Sandhu and Laura Youngson with VFLW player Shree Fairchild, centre.

“They hug my feet and feel light and comfortable, and I can’t wait to try them out on the field," she said.

Two and a half years ago the other half of Ida Sports, co-founder Laura Youngson, stood at the top of Mt Kilimanjaro, having just played a death defying 90 minutes of football.

A confirmed Guinness World Record, the world’s highest altitude football match highlighted the issues facing women and girls in sport around the world.

A committed amateur footballer, Laura has continued to fight for gender equality in sport, having set three more world records since that day in June 2018, with the most recent - the world’s largest five-a-side football match - taking place alongside the Women’s World Cup in France last year.

Laura achieved this wearing kid’s boots - and found the experience of buying boots an extremely frustrating one - a sentiment shared by her fellow female athletes from around the world.

Ida Sports' Ultimate Women's Football Boot. Photo credit: Wi Vern Ng

It was this frustration that led Laura to embark on her latest adventure, co-founding Ida Sports with Sandhu, a former semi-professional cricketer and lecturer in entrepreneurship at RMIT.

“Female footballers have had to use men’s and children’s boots, which were never designed to support their feet," Sandhu said.

This is despite studies that show female feet are not a scaled down version of male feet but differ in several ways, with women having a narrower heel, wider forefoot and higher arch than men.

To design a prototype women’s boot, Ida Sports turned to RMIT Activator's LaunchHub.

“The accelerator program allowed us to develop our purpose and business model and put us in contact with RMIT’s Shoe Making course and the Advanced Manufacturing Precinct," Sandhu explained.

At the Precinct, the start-up was able to make prototypes using the latest industrial design and 3D printing techniques.

Following support from RMIT and a City of Melbourne Small Business Grant, the Ida Sports boot is off to a flying start.

With the five star reviews rolling in and the boots now available online, the company is keen to get them out into the community.

“Here’s hoping this is another positive step in the fight for gender equality in sport,” Sandhu said.

Story: Diana Robertson and Alica Olive

Business and Entrepreneurship

Society and Environment

23 March 2020

Business and Entrepreneurship

Society and Environment

23 March 2020

Sport
Business
Industry
Equality, Diversity & Inclusion

Engage

Contact RMIT News

Find an expert

Study with us

Related News

Dr. Darcy Allen on stage in front of PowerPointPowerPoint slide reading 'The Supertransition'

“We are on the cusp of a technology-driven ‘supertransition’” - RMIT expert says deep economic change is occurring with profound consequences for business

RMIT economist Dr. Darcy Allen says the world is in an economic ‘supertransition’: profound economic change driven by the simultaneous combination of technologies.

Brand-new BCom launches for tech-minded business leaders of the future

RMIT is partnering with Accenture, ANZ, L’Oréal and Salesforce to deliver a new undergraduate degree designed for students with a keen eye on leadership.

Future Europe Series: Latest report aims to support French investment in Victoria

The latest report out of the Future Europe Series delivered by RMIT Europe and the State of Victoria’s European Trade and Investment office, has made recommendations in skills and talent, innovation and digitalisation for French companies investing in Victoria, Australia.

“We need to put power back in the hands of the people”: former ACCC chair calls for stronger government action on corporate profiteering

Professor Allan Fels AO, former chairman of the Australian Competition & Consumer Commission (ACCC), called for stronger government action to combat corporate profiteering, while delivering the 2024 Laurie Carmichael Lecture at RMIT University.

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

More information

Female first football boot opens gates to gender equality in sport