Master of Marketing - Plan MC197OX

Master of Marketing - Plan MC197OX

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Student type:
Entry score:

Not applicable*

Duration:
Full-time 2 years
Part-time 4 years
Reduced duration available
Fees:

AU$33,600 (2025 annual)

Next intake:
February, July
Location:
Melbourne City
Entry score:

See admissions

Duration:
Full-time 2 years or 1.5 years accelerated
Fees:

AU$ 46,080 (2025 annual)

Next intake:
February, July
Location:
Melbourne City
To graduate you must complete the following. All courses listed may not be available each semester.
Year One of Program
Complete 48 credit points from the following:
Course TitleCredit PointsCourse CodeCampus
Marketing Management12MKTG1100City Campus
Consumer Behaviour12MKTG1101City Campus
Marketing Communication Strategy12MKTG1103City Campus
Marketing Research12MKTG1104City Campus
ANDComplete 48 credit points from the following Option Courses:
Course TitleCredit PointsCourse CodeCampus
Product Innovation12MKTG1311City Campus
Interactive Marketing12MKTG1105City Campus
Services Marketing12MKTG1112City Campus
Brand Strategy12MKTG1126City Campus
Sustainable Marketing12MKTG1127City Campus
Business and Network Marketing12MKTG1209City Campus
Customer Experience Design12MKTG1373City Campus
Marketing Analytics12MKTG1474City Campus
Advanced Digital Marketing12MKTG1472City Campus
Marketing Technologies12MKTG1518City Campus
International Marketing12BUSM1588City Campus
AND
Year Two of Program
Complete 60 credit points from the following:
Course TitleCredit PointsCourse CodeCampus
Product Innovation12MKTG1311City Campus
Interactive Marketing12MKTG1105City Campus
Services Marketing12MKTG1112City Campus
Brand Strategy12MKTG1126City Campus
Sustainable Marketing12MKTG1127City Campus
Business and Network Marketing12MKTG1209City Campus
Customer Experience Design12MKTG1373City Campus
Marketing Analytics12MKTG1474City Campus
Advanced Digital Marketing12MKTG1472City Campus
Marketing Technologies12MKTG1518City Campus
International Marketing12BUSM1588City Campus
ANDComplete the following 12 credit points Capstone Course:
Course TitleCredit PointsCourse CodeCampus
Strategic Marketing12MKTG1215City Campus
ANDComplete 24 credit points from any:University Postgrad Elective
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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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