A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne

Course Outcomes

Apply a critical view to your current customers to understand how their needs have changed
Learn techniques to identify new customers in your market
Gain skills to deepen your understanding of your customer’s needs and pain-points
Plan and conduct actionable customer research
Craft customer personas to help you and your team align
Develop a customer-centred marketing plan to reach your target customers

We’re delivering a hands-on experience

Day 1: Monday

8:30am: Coffee, arrive, register

9:00am –12:30pm: Workshop

Note: part of day 1 will be crafting a customer research plan that you’ll do in your own time

Day 2: Monday

8:30am: Coffee, arrive, register

9:00am –12:30pm: Workshop

Online Content
Will support your in-person learning. Available to you for 6-months

This course is for businesses who:

Want innovative, human-centred ways to respond to their customer’s changing needs
Want to learn simple and actionable ways to find new customers and market to them
Want to meet and learn from like-minded business owners
Own or run a small-to-medium business in Melbourne’s CBD or Docklands

Keep these in mind when you complete your application form

Group 1: Starts Monday 24^th May

Applications close:
Sunday 23 May

Applicants notified:
Monday 24 May

Week 1 in-person event:
Monday 31 May, 2021

Week 2 in-person event:
Monday 7 June, 2021

Group 2: Starts Monday 7th June

Applications close:
Sunday 6 June

Applicants notified:
Monday 7 June

Week 1 in-person event:
Monday 14 June, 2021

Week 2 in-person event:
Monday 21 June, 2021

Location

RMIT Activator,
Building 98, Level 2
102 Victoria St, Carlton VIC 3053

Commitment

8:30am – 12:30pm on the Mondays outlined
Some work to be done in your own time

A fresh start!

What customers are looking for has changed over COVID-19.

This fast-paced, 2-week course will teach how to use human-centred design to grow your customers and craft an effective and measurable marketing strategy.

You will receive:

Dedicated coaches for the ½ day workshops
Unlimited 6-month access to online content
2 in-person workshops
Interactive workbooks
Compatibility across multiple platforms & devices
Certificate of completion

Bonus

Discounted joining fee for Activator Connect
On-demand masterclasses

Cut through the noise

Cut through the noise and grow your customers quickly with our fast-paced, two-week course to find and reach new customers.

This course has been designed specifically by small business experts for small businesses.

With a hybrid delivery of half-day workshops and online content, you will find yourself wanting more!

You will have access to the content for six months after your competition date.

Key Selection Criteria

Who is eligible to apply?

To access business support services businesses must:

have a valid Australian Business Number (ABN).

an appropriate legal structure, such as an Australian registered company, business cooperative or partnership.

employ people, up to 50 FTE employees and be a participant in the Commonwealth Government’s JobKeeper Payment scheme be a ‘bricks and mortar’ business impacted by COVID-19 and located within the City of Melbourne municipal boundary, and within the post code areas of the CBD (3000), World Trade Centre (3005), Docklands, (3008) or Southbank (3006). Businesses physically located within co-working spaces, must be able to demonstrate they are located in this space at least 50% of the year.

More information on selection criteria can be found here.

A Roadmap to Recovery: Reactivating your Business, Rebuilding your Melbourne