Industry needs more data scientists like Silvio Georgio at Australia Post. When he took over responsibility for data science and strategy, he could clearly see why the business was struggling to achieve its data-driven goals.
What Georgio found was a “top-down expectation that decisions would be anchored in data, and a belief in data’s potential – but the understanding of how it could tangibly improve business performance is less common.”
Georgio knew that his data science team needed better technical resources, but his first priority was to win over the hearts and minds of Australia Post employees – to get them to embrace data. Four years later, it sounds like all roles in the organisation are analytics roles.
“Everyone in the business – from boardrooms to the delivery truck – is willing to use data. Our focus at Australia Post has been to inspire the art of the possible with data intelligence, to take data to insight, and through to intervention.”
To achieve such a dramatic turnaround, Georgio specified three golden rules for Australia Post data:
- Make it mind-blowing
- Make it fun
- Make it understandable.
Then, in addition to using data to improve business performance, he used it to improve the lives of employees. Doogie is a data tool that’s named after a classic TV show to make it fun. Georgio’s team developed the tool to collect and analyse data on the health and wellbeing of 35,000 employees.
“Our analysis identified correlations between non-evident causes of motorbike incidents amongst delivery officers, and found an incident is 50% more likely after a postie returns from a holiday of seven days or longer – regardless of how long they have been doing the round,” says Georgio.
While that kind of insight can help improve business performance and the bottom line, it’s a mind-blowing revelation for employees who have a right to a safe working environment. It also provides an understandable outcome that involves every worker in the data science process.