Students partnered with Melbourne Zoo to raise sustainability awareness through digital design, and used brand and marketing knowledge to help Lentara Unitingcare raise over $100,000 in donations.
Lentara Unitingcare: Communication Strategy
Brand development and communication strategy | 30 students | 2 programs | 3 months
Improve awareness of social service work activities focusing on Asylum Seekers Community Housing, Men’s Shed, Shower Bus, Mobile Clothing Bins and Lentara brand identity.
The partnership produced a variety of communication outcomes including: branding, advertising, graphic design, film, television, radio and new media collateral.
Student involvement in Brimbank Men’s Shed’s emergency awareness and fundraising campaign raised more than $100,000 in donations, saving the initiative from imminent closure and extending its operation for at least another 12 months.
Three students secured paid internships in Lentara’s Marketing and Communications Department.
Melbourne Zoo: Zoo Poo and You
App and interpretive design | 17 students | 2 programs | 3 months
Communicate the zoo’s waste management and sustainability practices to visitors using interpretive and exhibition design.
Students developed an interactive experience to help zoo visitors learn about the zoo’s waste recycling program in a fun and interesting way. Students delivered an educative mobile app game, systems maps of the waste management process, and interpretive design proposals ranging from obstacle playgrounds and game spaces to digital interactive spaces.
Melbourne Zoo is exploring implementing the mobile app game.
