Cystic Fibrosis Victoria: Get the Kit
Communication strategy, video production | 14 students | 1 program | 3 months
Develop a communication strategy to educate Australians and raise awareness of the availability of carrier screening.
Developed a national communication strategy focusing on educating Australians on Cystic Fibrosis and help raise awareness about carrier screening.
Sarah Burns, Project Coordinator at CFV, said “The PR students who worked on the development of a National Cystic Fibrosis Carrier Screening Campaign absolutely exceeded all expectations. The new ideas and vision that they presented have empowered CFV to fight harder and ensure that the Australian population, including the million carriers of the cystic fibrosis gene, are better informed of their reproductive options."
Link Health and Community: Public Relations Campaign
Public relations, social media strategy, video production | 13 students | 1 program | 3 months
Increase awareness about the range of services offered by Link Health to improve the community’s perceptions of the organisation.
Students delivered a social media campaign targeting local residents using Facebook and wechat.
A series of videos was produced to showcase the range of services offered by Link Health and Community and profile its highly qualified and passionate staff.
Sally Nadj, Manager for Communications and Engagement, Link Health and Community: “Their enthusiasm, skills and the ideas really contributed to the success of our Health Day at Batesford event.”
