Communicating health and nutrition during the COVID-19 pandemic.
Persuasive language is often utilised on social media to connect with audiences in the hope that behaviours will change, for example purchase of new products or adoption of healthy eating. Exploration of the language used and potential persuasive language that could be used in the topic areas of food security and food waste is important in the context of growing human populations and social inequality.
This project will provide an understanding of the conversation (2019 to 2021) on social media and what the future conversations could look like to enact positive change around nutrition-related topics such as food security and food waste. In particular our work will explore the sentiment and emotion of social media conversations across food and health-related topics before and during the COVID-19 pandemic in collaboration with Monash University.
