Bachelor of Professional Communication - Advertising major

Bachelor of Professional Communication - Advertising major

Your guide to majoring in Advertising with the Bachelor of Professional Communication at RMIT.

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Student type:
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
or part-time equivalent
Fees:

Commonwealth Supported Places

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
Fees:

AU$ 38,400 (2025 annual)

Next intake:
February, July
Location:
Melbourne City

Introduction to the major

Develop your creative practice and work alongside the best in the business as you master the skills required to kickstart your career.

The Advertising major in the Bachelor of Professional Communication course at RMIT in Melbourne, combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning.  

Hone your creative thinking to solve communication problems and build an emotional bond between a brand and consumers. 

You’ll gain an overview of advertising within broader marketing and communication practice, as well as in-depth study of advertising media, and strategic and creative disciplines.  

Our graduates go on to work both locally and globally in a wide variety of exciting roles.  

About the Bachelor of Professional Communication

Designed to equip you with in-depth knowledge of this essential field, the RMIT Bachelor of Professional Communication reflects the workplace reality of increasing demand for professional communication roles and functions.

With this Melbourne-based Professional Communication course featuring majors in Advertising, Public Relations (PR) and Digital Communication, you can choose either a double major or specialise in one and choose three minors from our broad range of multidisciplinary areas.

Why choose to major in Advertising with the Bachelor of Professional Communication?

Industry connections

Take part in our annual Pitch Night plus partnered projects and internships to make connections within the advertising industry.

International competitions

You will have the chance to shine on an international stage when you take part in the D&AD New Bloods and Cannes Future Lions competitions.

Interactive learning

Industry relevance and creative outcomes are the core of our teaching approach, preparing you for a variety of roles.

Minh Tran, Bachelor of Professional Communication BP354
The advertising teaching staff have abundant industry experience, and the diverse student community kept me feeling like I was learning something new every day. When you study advertising at RMIT you can genuinely see your professional creative skills grow. RMIT consistently exposes students to industry projects, providing endless opportunities to connect and pursue job opportunities.

- Minh Tran, 2023 graduate

Career outcomes

The Bachelor of Professional Communication opens up a wide array of career opportunities, so you can tailor your subject selection to focus on your preferred path.

Our broad range of industry partners and focus on active, authentic and applied learning produces graduates in high demand by industry.

Graduates specialising in advertising at RMIT have gone on to become successful copywriters, art directors, account directors and strategy planners. 

You can work strategically and creatively, locally and globally, and move seamlessly across disciplines and organisations that produce advertising. 

Typically, our graduates work in: 

  • agencies specialising in advertising, digital media, branding and emerging technologies
  • media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media) 
  • business, government and non-profit organisations with in-house advertising facilities 
  • advertising and management consultancies. 

Demand is high for top graduates in major centres and long-term employment prospects are strong globally, with notable growth in the Asia-Pacific. 

The advertising major will prepare you for roles such as: 

  • art director 
  • copywriter 
  • strategic planner 
  • media planner/buyer 
  • account executive.
Pitch night

RMIT Advertising Pitch Night

Our final semester advertising undergraduate students showcase their skills and folios to advertising agencies in a live interview event in October. Up to 40 advertising agencies attend Pitch Night to identify and recruit the best future talent.

Your guide to the Advertising major

The following guide will help you understand what your subject plan will look like if you decide to major in Advertising with the Bachelor of Professional Communication at RMIT:

First year subjects:

  • GRAP3027 Creativity for Advertising 
  • COMM2908 Message and Media Strategy

Second year subjects:

  • GRAP3028 Art Direction for Advertising 
  • GRAP3029 Storytelling for Advertising 
  • COMM2911 Professional Industry Practice 

Third year subjects:

  • COMM2909 People and Persuasion 
  • COMM2910 Creative Advertising Futures 
  • COMM2912 Advertising Capstone Project 

By integrating a second major or a range of minors you will deepen your expertise in a specialised area while gaining a well-rounded understanding of how your chosen interest's principles intersect with other fields.

This combination of knowledge and skills will prepare you for the complexities of the modern business landscape and equip you to make a meaningful impact in your chosen career path.

All majors and minors in the Bachelor of Professional Communication are complementary.

Suggested combinations are:  

Digital Communication major

When you choose the Digital Communication major in the Bachelor of Professional Communication at RMIT University, you’re choosing to learn in-demand skills that will prepare you for a changing/transforming media industry.

Public Relations major

Prepare for the fast-evolving landscape of corporate, government, non-profit and consulting sectors. Public relations is for enquiring minds – develop expertise in strengthening relationships, boosting reputation and adeptly conveying organisational messages to diverse audiences.

Marketing minor

Prepare to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

Entrepreneurship minor

Discover the ideas and strategies of some of Australia’s new and established entrepreneurs. Gain the confidence and entrepreneurial skills to launch and manage exciting business ventures.

Law and Emerging Technology

Develop specialist knowledge and skills related to the laws and policies that govern the digital media environment including in intellectual property, artificial intelligence and blockchain.

Bachelor of Professional Communication full course information

This is just one of the 3 majors that you can choose from. Visit the Bachelor of Professional Communication course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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