Bachelor of Professional Communication - Plan BP354

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Student type:

Domestic International

Entry score:: ATAR 70.00*

Duration:: Full-time 3 years; or part-time equivalent

Fees:: Commonwealth supported places

Next intake:: February, July

Location:: Melbourne City

Entry score:: See admissions

Duration:: Full-time 3 years

Fees:: AU$38,400 (2025 annual)

Next intake:: February, July

Location:: Melbourne City

CRICOS code: 113705E

To graduate you must complete the following: Note: All courses listed may not be available each semester

You must complete a total of 288 credit points. (Twenty-four 12 credit point courses) as follows:

Year 1: Four (4) Foundation courses (48 Credit points) and 48 Credit points from your chosen combination; and

Year 2: Eight (8) Courses (96 Credit points) from your chosen combination; and

Year 3: Eight (8) Courses (96 Credit points) from your chosen combination.

List of Combinations

Combination 1: Complete One (1) Major (96 Credit Points) and Three (3) Minors (48 credit points each = total 144 credit points). A minimum of one minor must be from the Media and Communication Minor list

Combination 2: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and One (1) Minor (48 Credit Points); or

Combination 3: Complete One (1) Major (96 Credit Points), Two (2) Minors (48 credit points each = total 96 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives. A minimum of one minor must be from the Media and Communication Minor list

Combination 4: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives.

‘Program options’ include courses in the Program Options list and all courses listed within each minor.

‘University Electives’ can be found on the RMIT University Electives webpage.

Details of majors, minors, and program options can be found at the end of the program structure.

NOTE: If you use a course toward the completion of a major or minor, you cannot use that same course again to count toward another major or minor.

NOTE: Not all major and minor fields of study can be undertaken together. Please follow enrolment plans provided to via Enrolment Online for your chosen major.

Year One

Complete the following Four (4) Courses:

Course Title	Credit Points	Course Code	Campus
Introduction to Advertising	12	MKTG1208	City Campus
Introduction to Digital Communication	12	COMM2906	City Campus
Introduction to Public Relations	12	COMM2929	City Campus
Locating knowledges	12	COMM2907	City Campus

ANDComplete Forty-Eight (48) credit points from your selected combination.

AND

Year Two

Complete Ninety-Six (96) credit points from your selected combination.

AND

Year Three

Complete Ninety-Six (96) credit points from your selected combination.

AND

Major List

List of Major(s):

AND

Major: Advertising

Complete the following Two (2) Courses:

Course Title	Credit Points	Course Code	Campus
Message and Media Strategy	12	COMM2908	City Campus
Creativity for Advertising	12	GRAP3027	City Campus

ANDSelect and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Art Direction for Advertising	12	GRAP3028	City Campus
Storytelling for Advertising	12	GRAP3029	City Campus
Creative Advertising Futures	12	COMM2910	City Campus
People and Persuasion	12	COMM2909	City Campus
Client Management	12	COMM2333	City Campus
Persuasive Communication	12	COMM2112	City Campus

ANDComplete the following Two (2) Courses:

Course Title	Credit Points	Course Code	Campus
Advertising Professional Practice	12	COMM2911	City Campus
Advertising Capstone Project	12	COMM2912	City Campus

AND

Major: Digital Communication

Select and Complete Six (6) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Precision Writing for Digital Engagement	12	COMM2913	City Campus
Social Media Communication	12	COMM2872	City Campus
Managing Digital Challenges	12	COMM2914	City Campus
Digital Audiences and Analytics	12	COMM2916	City Campus
Content Creation for Digital Engagement	12	COMM2915	City Campus
Communication Platforms and Industries	12	COMM2917	City Campus
Client Management	12	COMM2333	City Campus
Persuasive Communication	12	COMM2112	City Campus

ANDComplete the following Two (2) Courses:

Course Title	Credit Points	Course Code	Campus
Digital Communication Professional Practice	12	COMM2918	City Campus
Digital Communication Capstone Project	12	COMM2919	City Campus

AND

Major: Public Relations

Select and Complete Six (6) of the following Courses

Course Title	Credit Points	Course Code	Campus
Advocacy and Voice in Public Relations	12	COMM2920	City Campus
Public Relations Strategy and Planning	12	COMM2937	City Campus
Contemporary Media Relations	12	COMM2921	City Campus
Organisational Communication	12	COMM2922	City Campus
Issues, Risk and Crisis Communication	12	COMM2688	City Campus
Applied Public Relations Research	12	MKTG1510	City Campus
Client Management	12	COMM2333	City Campus
Persuasive Communication	12	COMM2112	City Campus

ANDComplete the following Two (2) Courses:

Course Title	Credit Points	Course Code	Campus
Public Relations Professional Practice	12	COMM2923	City Campus
Public Relations Capstone Project	12	COMM2924	City Campus

AND

Minor List

List of Minor(s):

AND

Media and Communication Minors

List of Media & Communication Minors:

AND

Minor: Advertising

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Introduction to Advertising	12	MKTG1208	City Campus
Message and Media Strategy	12	COMM2908	City Campus
Creativity for Advertising	12	GRAP3027	City Campus
Storytelling for Advertising	12	GRAP3029	City Campus
Art Direction for Advertising	12	GRAP3028	City Campus
People and Persuasion	12	COMM2909	City Campus

AND

Minor: Approaches to Popular Culture

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Pop Culture in Everyday Life	12	COMM2633	City Campus
TV and Screen Cultures	12	COMM1073	City Campus
Music in Popular Culture	12	COMM1081	City Campus
Speculative Futures	12	COMM2874	City Campus
Popular Culture Now	12	COMM2631	City Campus

AND

Minor: Asian Media & Culture

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Contemporary Asian Modernities	12	COMM2878	City Campus
Asian Media and Communication	12	COMM2871	City Campus
Asian Mobilities: Practices, Experiences and Impacts	12	COMM2873	City Campus
Exploring Asian Popular Culture	12	COMM2345	City Campus
Sex, Politics & Social Change in Asia	12	COMM2253	City Campus

AND

Minor: Cinema Studies

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Introduction to Cinema Studies	12	COMM1031	City Campus
Film Criticism: From Early Cinema to the Digital Age	12	COMM2880	City Campus
Cinema and Nation	12	COMM2876	City Campus
Beyond the Frame: Technologies, Industries and Audiences	12	COMM2875	City Campus
Uses of Film Theory	12	COMM1036	City Campus

AND

Minor: Contemporary Politics & Communication

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Rhetorics & Politics of the Contemporary World	12	COMM2402	City Campus
Politics and Communication	12	COMM2409	City Campus
Changing Economies and Communication	12	COMM2408	City Campus
Screening Politics and Technologies	12	COMM2636	City Campus
Work, Politics and Technology	12	COMM2407	City Campus

AND

Minor: Digital Communication

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Introduction to Digital Communication	12	COMM2906	City Campus
Precision Writing for Digital Engagement	12	COMM2913	City Campus
Social Media Communication	12	COMM2872	City Campus
Digital Audiences and Analytics	12	COMM2916	City Campus
Communication Platforms and Industries	12	COMM2917	City Campus
Managing Digital Challenges	12	COMM2914	City Campus

AND

Minor: Gender Studies

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Introduction to Gender	12	COMM2925	City Campus
Gender, Development and Globalisation	12	HUSO2092	City Campus
Global Feminisms	12	HUSO2388	City Campus
Rethinking Masculinities	12	COMM2926	City Campus
Feminist and Queer Perspectives	12	COMM2879	City Campus
Gender, Communication and Social Change	12	COMM2927	City Campus

AND

Minor: Journalism

Complete the following Two (2) Courses:

Course Title	Credit Points	Course Code	Campus
Journalism Essentials	12	COMM3011	City Campus
Journalism Law and Ethics	12	COMM2836	City Campus

ANDSelect and Complete Two (2) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Fact Checking and Verification	12	COMM2803	City Campus
Journalism Reporting and Writing	12	COMM2835	City Campus
Podcasting	12	COMM2870	City Campus
Photojournalism	12	COMM2640	City Campus

AND

Minor: Literary Studies

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Literature and Decolonisation	12	LANG1375	City Campus
Reading Space and Place	12	COMM2635	City Campus
Literary Environments	12	LANG1374	City Campus
Narrating the Self	12	COMM2638	City Campus
Literature's Ethics	12	COMM2630	City Campus

AND

Minor: Media

Complete the following One (1) Course:

Course Title	Credit Points	Course Code	Campus
Making Media	12	COMM2674	City Campus

ANDSelect and Complete One (1) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Media 2	24	COMM2625	City Campus
Media 3	24	COMM2626	City Campus

ANDSelect and Complete One (1) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Live Media	12	COMM2220	City Campus
Podcasting	12	COMM2870	City Campus

AND

Minor: Public Relations

Select and Complete Four (4) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Introduction to Public Relations	12	COMM2929	City Campus
Advocacy and Voice in Public Relations	12	COMM2920	City Campus
Public Relations Strategy and Planning	12	COMM2937	City Campus
Contemporary Media Relations	12	COMM2921	City Campus
Organisational Communication	12	COMM2922	City Campus
Issues, Risk and Crisis Communication	12	COMM2688	City Campus

AND

Interdisciplinary Minors

List of Interdisciplinary Minors:

AND

Minor: Business & Technology

Complete the following 48 credit points:

Course Title	Credit Points	Course Code	Campus
Introduction to Cybersecurity Governance	12	INTE2584	City Campus
Legal Considerations of Artificial Intelligence, Big Data and Blockchain	12	LAW2604	City Campus
Introduction to Enterprise Artificial Intelligence	12	ISYS3443	City Campus
Blockchain for Business	12	ISYS3408	City Campus

AND

Minor: Entrepreneurship

Complete the following 48 credit points:

Course Title	Credit Points	Course Code	Campus
The Foundations of Entrepreneurship	12	BUSM1311	City Campus
Applied Entrepreneurship	12	BUSM4052	City Campus
Driving Innovation in Organisations	12	BUSM1321	City Campus
Entrepreneurship and Global Challenges	12	BUSM4054	City Campus

AND

Minor: Law & Emerging Technology

Complete the following 48 credit points:

Course Title	Credit Points	Course Code	Campus
Civil and Criminal Issues in the Digital World	12	LAW2556	City Campus
Intellectual Property Law	12	LAW2537	City Campus
Legal Considerations of Artificial Intelligence, Big Data and Blockchain	12	LAW2604	City Campus
Introduction to Employment Law	12	LAW2472	City Campus

AND

Minor: Marketing

Complete the following 48 credit points:

Course Title	Credit Points	Course Code	Campus
Marketing Principles	12	MKTG1025	City Campus
Buyer Behaviour	12	MKTG1050	City Campus
Marketing Communication	12	MKTG1041	City Campus
Market Research	12	MKTG1045	City Campus

AND

Minor: Photography Foundation

Complete the following One (1) Course:

Course Title	Credit Points	Course Code	Campus
Photography 101	12	VART3590	City Campus

ANDSelect and Complete Three (3) of the following Courses:

Course Title	Credit Points	Course Code	Campus
Photographic Lighting	12	VART3596	City Campus
Imaging Technologies 1	12	COSC2372	City Campus
Alternative Photographic Processes	12	VART1704	City Campus
Art and Photography	12	VART3511	City Campus
Photography - Illusion & Reality	12	VART3594	City Campus
Location Imaging	12	VART1710	City Campus

AND

Program Option List

Program Option Courses:

Course Title	Credit Points	Course Code	Campus
Communication Horizons: Study Tour	12	COMM2928	City Campus
Wicked problems: innovative solutions	12	SOCU2276	City Campus
Media and Communication Internship	12	COMM2639	City Campus

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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Acknowledgement of Country

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