Dr Kaleel Rahman

For the last 15 years, Dr Rahman has lectured to ten different courses in marketing: Marketing Management (MBA), Principles of Marketing, Services Marketing, Marketing Communications, Consumer Behaviour, Marketing Research, International Marketing, Direct Marketing, Marketing Channel Management and Strategic Marketing Management.

In his work as a university teacher, he has demonstrated his abilities as a lecturer, course coordinator, curriculum developer and tutorial instructor with varying levels of responsibilities both in the Australian and the North American models in large and small class settings.

At the University of Sydney, he was assigned Services Marketing, Consumer Behaviour and Principles of Marketing. At the American University in Dubai, Dr. Rahman was afforded an opportunity to teach students from diverse cultures. Currently at RMIT, he is in charge of Buyer Behaviour.

Dr Rahman’s research is concentrated in the following areas:

• Branding and strategy 
• Cross-cultural consumer behaviour
• Consumption of help, health and wellbeing

Awards and recognition

• 2017: Invited appointment as an Associate Editor of the Journal of Contemporary Issues in Business and Government (CIBG) effective from January 2017
• 2016: Invited Appointment to Editorial Review Board Member, Journal of Global Marketing, from Jan 1, 2016 – current
• 2014: RMIT College of Business Pro Vice-Chancellor Recognition for achieving 90% on the Overall Satisfaction Index in Buyer Behaviour course, Semester 1 & 2, 2013
• 2012: RMIT School of Economics, Finance, and Marketing Teaching Awards for GTS Achievement in Buyer Behaviour (with McCauley, B and Kopanidis, F.)
• 2009: Won Best in Track paper (Consumer Behavior) Academy of Marketing Science Conference, Baltimore, Maryland, USA May 20-23, 2009 (with Helene Charrier, Tarek Mady, and Dennis Lee)
• 2008: American University Dubai “Faculty Teaching Offset Grant” (FTO) (valued one course teaching offset): Brand Protection Dilemma 
• 2003: University of Sydney, “Marketing Discipline Research Excellence Scholarship” (A$25,000 PA), (2002-2006) for PhD studies

Recent international presentations

• Invited chief guest on “failure to success – career guidance camp”, Feb 1, 2017, National Institute of Co-operative Development, Kandy, Sri Lanka. (this was a consecutive second invitation by the same organisation).  Attended by 300 year-12 students.
• 3rd International European Social Survey (ESS) Conference, 13-15 th  July 2016, University of Lausanne, Switzerland
• Invited seminar speaker on “Driving your Research from within: Pathway to Establish a Successful Academic Career”, Feb 1, 2016. Centre for Management Research, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. Attended by 40 junior academics.
• Invited special guest speaker on “failure to success – career guidance camp”, Feb 6, 2016, National Institute of Co-operative Development, Kandy, Sri Lanka.  Attended by 240 year-12 students.
• First Symposium of the Wicked Problems in Consumer Research, Melbourne, Australia, Sep 1 – 2, 2015. Conference co-chair speech. Also Co-track chair on “When Health Pursuits Turn into Unhealthy Obsessions”.
• ICORIA (European Advertising Academy) Conference, Birkbeck, University of London, UK. July 2 – 4. Presented on “Parent brands and their sub-brands: two categories of brand associations”.
• Association of Consumer Research Conference, Hilton Hotel, Baltimore, ML, USA, October 22–26, 2014. Presented on “magic vs. logic values of self-help”.
• International Symposium on Marketing, Logistics, and Business (MLB 2013) Nagoya, Sept. 24-26, 2013. Presented on “cool-seeking tendency”.

• Ph.D. in Marketing, University of Sydney, 2007, Thesis title: An Examination of Brand Architecture Strategies for Services: Can the Sub-brand Rule the Day?
• Bachelor of Business (Honours) in Marketing, Charles Sturt University, Bathurst 1997, Thesis title: The impact of county-of- origin effect and ‘Australian Made Campaign’ on consumer decision processes
• Member, Chartered Institute of Marketing (UK)