Associate Professor Linda Robinson
Details
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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linda.robinson2@rmit.edu.au
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ORCID:
0000-0002-4768-0571
Open to
- Masters Research or PhD student supervision
About
Dr Linda Robinson is an Associate Professor in the School of Economics, Finance and Marketing at RMIT University, and the current Head of Department, Marketing.
A multi-method researcher, trained and practising in both qualitative and quantitative methods, Dr Robinson has experience managing large multi-method research projects in conjunction with industry partners. Her research interests lie at the intersection of marketing, management and psychology, where I have a special interest in team processes and the role of evolutionary psychology in the well-being of consumers and employees. She started her career specializing in the field of services, with a particular emphasis on the leadership and management of service teams as well as the individual and group psychology of service employees. More recent projects have expanded on this interest in team processes and employee wellbeing to examine co-opetition and data sharing. Other projects investigate design thinking in marketing education, the decision-making of low-resourced consumers for future-oriented consumption, and the development of consumer obsessions.
Associate Professor Robinson has previously served two terms on the Australian and New Zealand Marketing Academy (ANZMAC) Executive Committee (2018-2024), including three years as ANZMAC President (2022-2024). She has experience in organising international conferences, including as Co-Chair of the ANZMAC Conference in 2017, Global Marketing Conference in Seoul in 2023, and the 2020 ANZMAC Doctoral Colloquium.
Dr Robinson teaching interests inlcude marketing research, strategic marketing and services marketing. She has perviously served as the Program Manager for the Master of Marketing program at RMIT University.
With a passion for applied, career-oriented learning, she is the recipient of various teaching awards including two RMIT Vice-Chancellor Awards for Excellence, that reflect her leadership in learning and teaching initiatives that engage students and industry to improve learning outcomes.
Research fields
- 3506 Marketing
UN sustainable development goals
- 12 Responsible Consumption and Production
- 4 Quality Education
- 3 Good Health and Well Being
- 10 Reduced Inequalities
Academic positions
- Associate Professor, Marketing
- RMIT University
- , Australia
- 2025 – Present
- Head of Department, Marketing
- RMIT University
- Melbourne, Australia
- 2021 – Present
- Senior Lecturer, Marketing
- RMIT University
- Melbourne, Australia
- 2017 – 2024
- Lecturer, Marketing
- RMIT University
- Melbourne, Australia
- 2009 – 2016
Degrees
- Bachelor Degree (Honours) Level, Business and Management
- University of New South Wales
- Australia
- 2006
- Graduate Certificate, Education
- University of Melbourne
- Australia
- 2021 – 2022
- Doctorate Research, Sales and Marketing
- University of New South Wales
- Australia
- 2010
Supervisor projects
- Becoming Superwomen: Exploring the Financial Wellbeing of Australian Millennial Women through Superannuation
- 27 Jul 2020
- Determinants of the Green-Purchasing Behaviour of Public Servants
- 11 Aug 2016
- Understanding Negative Customer Engagement: Dimensions, Determinants and the Process of Negative Customer Engagement Behaviours
- 18 Jul 2016
- Examining the Effects of Parents' 'New Media' Engagement on the Wellbeing of Children
- 13 Apr 2016
- Word-of-Mouth Processing and Higher Education Choice Factors
- 21 Jul 2014
- The Role of the Extended Family in High-involvement Family Purchase Decisions: An Emerging Market Perspective
- 31 Aug 2013
Teaching interests
Dr Robinson teaching interests inlcude marketing research, strategic marketing and services marketing. She has perviously served as the Program Manager for the Master of Marketing program at RMIT University.
With a passion for applied, career-oriented learning, she is the recipient of various teaching awards including two RMIT Vice-Chancellor Awards for Excellence, that reflect her leadership in learning and teaching initiatives that engage students and industry to improve learning outcomes.
Research interests
A multi-method researcher, trained and practising in both qualitative and quantitative methods, Dr Robinson has experience managing large multi-method research projects in conjunction with industry partners. Her research interests lie at the intersection of marketing, management and psychology, where I have a special interest in team processes and the role of evolutionary psychology in the well-being of consumers and employees. She started her career specializing in the field of services, with a particular emphasis on the leadership and management of service teams as well as the individual and group psychology of service employees. More recent projects have expanded on this interest in team processes and employee wellbeing to examine co-opetition and data sharing. Other projects investigate design thinking in marketing education, the decision-making of low-resourced consumers for future-oriented consumption, and the development of consumer obsessions.
