Combining global business and entrepreneurship provides you with valuable insight in entrepreneurial activities across borders such as identifying and exploiting international opportunities and international expansion of small and medium-sized enterprises.

This combination will advance your marketing knowledge in the international market. Understanding consumer differences across countries and being able to communicate with people in different cultural backgrounds are vital for internationalised firms to tailor marketing strategies for their products and services.

Focusing on people and the internal aspect of organisations such as workplace dynamics, this major is an ideal complement to Global Business which addresses the macro- and firm-level phenomena. The Global Business major allows you to apply the knowledge in Human Resource Management in the international context.

Strategy and innovation are not constrained by national borders. By combining this major with Global Business, you can explore how firms formulate and implement their corporate and business strategies for international markets and achieve optimal innovation outcomes by leveraging resources on a global scale.