Strategy and Innovation major
The Strategy and Innovation major equips you with the knowledge and skills to drive strategic insights and develop creative solutions in a dynamic business landscape. Learn to anticipate market shifts, leverage emerging technologies, and implement strategies for organisational competitiveness and transformation.
Economics major
The Economics major helps you understand how individuals and organisations respond to scarcity. This insight is essential for entrepreneurs, informing market dynamics, pricing strategies, and resource allocation to enhance business decision-making.
Marketing major
The Marketing major equips you with skills in consumer behaviour, brand management, and marketing communication. This knowledge is vital for entrepreneurs aiming to effectively position their products and connect with target audiences.
Global Business major
The Global Business major provides insights into international trade, cross-cultural communication, and global strategy. This knowledge is beneficial for entrepreneurs looking to expand their businesses into international markets and operate on a global scale.