Bachelor of Business – Strategy and Innovation major

Bachelor of Business – Strategy and Innovation major

Your guide to majoring in Strategy and Innovation with the Bachelor of Business at RMIT.

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Student type:
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
Part-time 6 years
Fees:

Commonwealth supported places

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

See course admissions

Duration:
Full-time 3 years
Fees:

AU$42,240 (2025 annual)

Next intake:
February, July, October
Location:
Melbourne City

Introduction to the major

When you choose the Strategy and Innovation major in the Bachelor of Business at RMIT University, you will learn with individuals who are interested in entrepreneurship, business development and driving innovation within organisations. You will gain a strong network, ready to tackle the rapid changing business landscape.

Prepare to innovate and create the future of business. 

The Strategy and Innovation major will prepare you with insights into identifying new markets, developing competitive strategies and building sustainable business models.

This knowledge helps you contribute to the growth and expansion of existing organisations by exploring new opportunities, fostering strategic partnerships and driving continuous improvement. 

About the Bachelor of Business

With the Bachelor of Business at RMIT you will enjoy a cross-disciplinary, flexible and personalised degree that allows you to pursue a range of diverse interest areas across business. You will gain practical real-world experience throughout your degree with the College of Business and Law and our industry partners.

About the Bachelor of Business Professional Practice

The Bachelor of Business Professional Practice is a four-year degree offering you access to all the options within the three-year Bachelor of Business, complemented by an exclusive internship of up to one year and Work-Integrated Learning experiences. 

Why choose major in Strategy and Innovation with the Bachelor of Business?

Network focus

Build your professional connections and contacts as you combine theory with hands-on learning.

Industry informed

Partner with industry as part of your studies and get a head start on your career.

Transferable, future proofed skills

Equip yourself with sought after skills to start your professional life.

The world of business has always interested me, and I am also quite a creative person; this course has allowed me to explore both interests in an exciting and meaningful way. Some subjects allow for more critical and analytical thought, and some allow for more creative expression. The industry-based nature of the course allowed for practical experiences, which aided me in the transition to working in a marketing department.

- Caitlin McCabe – Bachelor of Business Professional Practice 

Career outcomes

The Bachelor of Business opens up a wide range of career opportunities which you can choose to focus on based on how you tailor your subject selection. Our wide range of industry partners and real-life focus produces industry demanded graduates.

Throughout your major, the subjects will help you to develop both your professional capabilities and business acumen via learning that intersects industry and technology.

You will learn and build your knowledge around innovation processes, creative problem-solving techniques, and strategies for generating and implementing innovative ideas and fit-for-purpose solutions.

Graduates of the Bachelor of Business who choose to major in strategy and innovation may go onto careers in the following roles:

  • innovation manager
  • innovation analyst
  • product manager
  • entrepreneur/start-up founder
  • business consultant
  • research and development manager
  • business development manager
  • innovation policy analyst. 

Subject selection guide

The following guide will help you understand what your subject plan will look like if you decide to major in strategy and innovation with the Bachelor of Business:

You will undertake six subjects focusing on:

 

In addition to these you have your choice of two subjects from the following:

Key to subject selection

Essential Course (must be completed first) “”
Introductory Course *
Intermediate Course +
Advanced Course #
Capstone Course ^

Complementary majors and minors

By integrating a second major or a range of minors you will deepen your expertise in a specialised area while gaining a well-rounded understanding of how your chosen interest's principles intersect with other fields.

This combination of knowledge and skills will prepare you for the complexities of the modern business landscape and equip you to make a meaningful impact in your chosen career path.

All majors and minors in the Bachelor of Business are complementary. Suggested combinations are listed below: 

Economics major

The Economics major will help you understand the behaviour of individuals, organisations and governments in the face of scarcity.

Marketing major

The Marketing major will provide knowledge and skills in understanding consumer behaviour, brand management and marketing communication.

Entrepreneurship major

The Entrepreneurship major at RMIT equips you with the skills and mindset to launch and manage innovative business ventures.

Global Business major

The Global Business major will provide you with knowledge and skills in international trade, cross-cultural communication and global business strategy.

Bachelor of Business full course information

This is just one of the 14 majors that you can choose from. Visit the Bachelor of Business course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information