Dr. Sandy Fitzgerald
Senior Lecturer
Details
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College: Economics Finance & Marketing
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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sandy.fitzgerald@rmit.edu.au
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ORCID: 0000-0002-5184-6722
Open to
- Masters Research or PhD student supervision
About
Sandy is a Marketing lecturer at RMIT University. She is the course coordinator of postgraduate (http://www1.rmit.edu.au/courses/009000?_gl=1*v4uktz*_gcl_au*MTk0OTI5MTE5OC4xNzEzMDkzMzI4) MKTG 1112 Services Marketing, a course that leverages on educational partnerships and collaborations with other organisations to bring an authentic learning experience and a sense of realism to the classroom, with a focus on solving current real-world service problems. In her teaching, Sandy promotes active discussion and critical thinking to achieve practical learning outcomes. She is also the WIL (work integrated learning) coordinator for the School.
Industry Experience:
Certified Practicing Marketer (AMI), 2010 – Present
Qualified Practicing Market Researcher (AMSRS), 2010 – Present
Industry Experience:
Certified Practicing Marketer (AMI), 2010 – Present
Qualified Practicing Market Researcher (AMSRS), 2010 – Present
Supervisor projects
- The Influence of Protracted Service Failure on Consumer Wellbeing
- 29 Feb 2016
- The Effect of Employee Participation in Co-Creation Projects on Psychological Contract and Employee Retention
- 3 Mar 2014
Teaching interests
Transformative Service Research, Social marketing, Service marketing
Teaching recognitions:
RMIT University Teaching Award 2014 – Enhance Student Learning in Educational Partnerships and Collaborations with Other Organisations
College of Business Teaching Award 2014 – P2 Educational Partnerships and Strategic Collaborations with Organisations
School of Economics, Finance and Marketing Teaching Award 2012 MKTG 1053 Service Quality
Teaching recognitions:
RMIT University Teaching Award 2014 – Enhance Student Learning in Educational Partnerships and Collaborations with Other Organisations
College of Business Teaching Award 2014 – P2 Educational Partnerships and Strategic Collaborations with Organisations
School of Economics, Finance and Marketing Teaching Award 2012 MKTG 1053 Service Quality
Research interests
Marketing, Tourism, Other Commerce, Management, Tourism and Services, Information Systems
Research interests-
Sandy is focused on understanding, measuring and managing the success factors of mobile service technologies that relate to improving the well-being of various stakeholders such as consumers, employees and communities. Second, she also investigates the psychological and environmental factors that represent triggers or barriers to individuals who strive to change their current health habits. Overall, Sandy seeks to understand how society can offer services that can transform consumers’ lives. Sandy regularly collaborates with industry partners to generate and share knowledge for the betterment of society.
Research interests-
Sandy is focused on understanding, measuring and managing the success factors of mobile service technologies that relate to improving the well-being of various stakeholders such as consumers, employees and communities. Second, she also investigates the psychological and environmental factors that represent triggers or barriers to individuals who strive to change their current health habits. Overall, Sandy seeks to understand how society can offer services that can transform consumers’ lives. Sandy regularly collaborates with industry partners to generate and share knowledge for the betterment of society.
