Dr. Ninh Nguyen
Details
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Department: Management
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Campus: City Campus Australia
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ninh.nguyen@rmit.edu.au
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ORCID:
0000-0001-6050-2633
Open to
- Masters Research or PhD student supervision
- Collaborative projects
- Industry Projects
- Media enquiries
About
Dr Ninh Nguyen is Senior Lecturer and HDR Coordinator (Business & Law) at RMIT University. He also holds honorary roles as Adjunct Associate Professor at Charles Darwin University and Senior Research Fellow at Thuongmai University.
Ninh's research focuses on promoting social and environmental sustainability as well as understanding factors affecting (digital) technology adoption in both consumer and organisational contexts. Recent work investigates consumer pro-environmental behaviours, corporate social responsibility, green hotel practices, and the adoption of financial technology and digitalisation strategy. He has published over 35 articles in A/A* journals (ABDC). He is also the lead editor of Springer's "Environmental Sustainability in Emerging Markets: Consumers, Organisation and Policy Perspectives" book. His work has been supported by several funding bodies, universities and organisations in Australia and Vietnam.
Ninh currently serves as Senior Associate Editor for the Journal of Consumer Behaviour (ABDC-A), where he won the 2023 Associate Editor of the Year Award. He is also Associate Editor for the Journal of Strategic Marketing (ABDC-A) and Deputy EiC for the Journal of Trade Science (Emerald).
Research fields
- 350601 Consumer behaviour
- 350702 Corporate social responsibility
- 350804 Tourism marketing
- 350605 Marketing management (incl. strategy and customer relations)
UN sustainable development goals
- 12 Responsible Consumption and Production
- 9 Industry, Innovation and Infrastructure
- 13 Climate Action
- 4 Quality Education
- 8 Decent Work and Economic Growth
- 7 Affordable and Clean Energy
- 17 Partnerships for the Goals
Academic positions
- Senior Lecurer
- RMIT University
- Melbourne, Australia
- 31 Jul 2023 – Present
Supervisor projects
- Overcoming Barriers to Incorporating Generative AI into Business Discipline Teaching and Curriculum Development Practices—A CHAT-based Intervention
- 17 Apr 2025
- Unveiling the Intrinsic and Extrinsic Determinants of Pro-Environmental Behavior in Tourist Attractions: Employing the Value-Belief-Norm Model
- 26 Mar 2025
- The Impact of Digital Technologies on Employer Branding and CSR Communication
- 18 Mar 2025
- Exploring the Role of Leadership in Driving Digital Transformation in Healthcare Organizations in Australia
- 9 Dec 2024
- Temporal capabilities of sustainable festivals
- 3 Dec 2024
Teaching interests
Ninh has taught undergraduate and postgraduate courses in the areas of marketing, business research and sustainable business at several universities in Australia and Vietnam. At RMIT University, he coordinates and teaches Sustainable Business Models and Business Research Design. He also serves as academic supervisor for EMBA/MBA students in the MBA Research Project course. He is the recipient of CoBL's 2024 Learning & Teaching Impact Award (Highly Commended).
Research interests
Sustainable business; Pro-environmental behaviour; Green hotel practices; Technology adoption and use; CSR; Strategic marketing
