Dr Sandy Fitzgerald

Sandy is a Marketing lecturer at RMIT University.  She is the course coordinator of postgraduate MKTG 1112 Services Marketing, a course that leverages on educational partnerships and collaborations with other organisations to bring an authentic learning experience and a sense of realism to the classroom, with a focus on solving current real-world service problems. In her teaching, Sandy promotes active discussion and critical thinking to achieve practical learning outcomes. She is also the WIL (work integrated learning) coordinator for the School.

Research interests

Sandy is focused on understanding, measuring and managing the success factors of mobile service technologies that relate to improving the well-being of various stakeholders such as consumers, employees and communities. Second, she also investigates the psychological and environmental factors that represent triggers or barriers to individuals who strive to change their current health habits. Overall, Sandy seeks to understand how society can offer services that can transform consumers’ lives. Sandy regularly collaborates with industry partners to generate and share knowledge for the betterment of society. 

Teaching recognitions

RMIT University Teaching Award 2014 – Enhance Student Learning in Educational Partnerships and Collaborations with Other Organisations

College of Business Teaching Award 2014 – P2 Educational Partnerships and Strategic Collaborations with Organisations

School of Economics, Finance and Marketing Teaching Award 2012 MKTG 1053 Service Quality

Recent publications

Ng , S & Russell-Bennett, R. (2015). The role of affect in consumer evaluation of healthcare services, Health Marketing Quarterly (published online on 20th Feb)

Hakim, F, Reid, M & and Ng, S. (2015). “The role of co-creation in building psychological contracts in the hotel industry” Conference paper for QUIS14 symposium scheduled for June 18 – 21, 2015 at Shanghai, China

Ng , S & Vuong, L. (2014). A step-by-step guide to designing effective wellness apps. Chapter 6 in mhealth: Multidisciplinary Verticals

Ng , S., Dunstone, K & Reid, M. (2014). Service design for mhealth interface: Consumer perspective, Conference Paper in World Marketing Congress, Lima, Peru

2015: Ovarian Cancer Research App Evaluation, $20000 Granted by Ovarian Cancer Australia

2013: Volunteering Australia Research Scholarship, $1000 Granted by National Volunteering Australia

2013: Cancer Council Victoria Research Subsidy, $1000 Granted by the SunSmart Team

2012: College of Business Research Grant: $15000 The Quest for Apps Effectiveness in Triggering Health Behaviour Change 

2012: School of Economics, Finance and Marketing Research Scheme Grant: $5000 Investigating Drivers of Pro-Social Behaviour: the Positive Deviants' Perspective and Their Neutralisation Techniques 

2012 School of Economics, Finance and Marketing Learning and Teaching Grant: $5000 Student Satisfaction factors - Identifying Students’ Signal Cues from Qualitative Course Experience Survey Data to Inform Course Design

2011: RMIT Foundation International Visiting Fellowship Grant: $7750 (additional matched in-kind grant $7750); with Francis Farrelly and Ingo Karpen; Visiting Professor: Stephen L. Vargo, University of Hawai’i at Manoa 

2011: School of Economics, Finance and Marketing Research Scheme Grant: $5000 Uncovering the Effectiveness of Preventative Healthcare App. 

2009: RMIT Professional Training Development Scheme (6 months – RMIT)

2008: Commercialisation Training Scheme Scholarship (6 months - University of Queensland)

2003 – 2005: UQ Business School Fee Waiver Scholarship (University of Queensland)

2003 – 2005: UQ Stipend Scholarship (University of Queensland)

2003 – 2005: UQ Research Student Development Funding $10000 (University of Queensland)

2002: Dean’s Commendation Award for Honours Year UQ Business School (University of Queensland)

Editorial contributions

2014-2015 Associate Editor (Australasia region) of an interdisciplinary journal - International Journal of Electronic Services and Mobile Applications

Ad hoc reviewer for European Journal of Marketing, Australasian Marketing Journal, Journal of Services Marketing, Journal of Marketing Management, Journal of Social Marketing, Journal of Non-Profit and Public Sector Marketing

Conference reviewer for ANZMAC, AMA, Servsig and World Marketing Congress

Invited presentations

Center of Behavioral Research in Cancer, An inductive perspective on customers’ wellness apps experience: Insights for the SunSmart app product, September 2013

Center of Behavioual Research in Cancer, Consumer healthcare apps and implication on behavioral change, March 2013

Cancer Council Victoria, Developing effective healthcare mobile app strategies, August 2012

Can Tho University, Vietnam, Competitive based learning strategy, December 2010

Can Tho University, Vietnam, PhD best practices, December 2010

University of Social Sciences and Humanities, Vietnam, Competitive based learning strategy, December 2010

RMIT Economics, Finance and Marketing Research Seminar Series, Determining the relative influence of service experience factors on customer emotions and decision making, October 2009

Bond University Research Seminar Series, The affectual service experience: Antecedents and outcomes, February 2009

University Technology of Sydney Research Seminar Series, The hedonic service experience and its implications, September 2008

Guest lecture at University of Queensland, Integrated marketing communications, July 2007

Guest lecture at Queensland University of Technology, Consumer behaviour, June 2006

Guest lecture at University of Queensland, Services marketing, June 2006

Industry presentation at AFL Brisbane Lions Ltd, Market segmentation and communication strategies, January 2003

• Diploma in Business
• GradCert in Research Commercialisation (University of Queensland)
• GradCert in Teaching and Learning (RMIT University)
• BBus (Comm) (University of Queensland)
• BBus (Comm) Hons 1 (University of Queensland)
• PhD (University of Queensland)

Member of Australian Marketing Institute Victorian State Council, 2015 – 2016

Fellow of Australian Marketing Institute, 2010 – Present

Certified Practicing Marketer (AMI), 2010 – Present

Fellow of Australian Market and Social Research Society (AMSRS), 2010 – Present

Qualified Practicing Market Researcher (AMSRS), 2010 – Present