STAFF PROFILE
Dr Amanda Spry
Dr Amanda Spry investigates the critical role that brands play for consumers, companies, markets, and society.
Across her research projects, she studies the capacity and versatility of brands to drive a company's bottom line, to engage in sociopolitical activism, and to contribute to societal transformation. Amanda has published in leading journals such as the European Journal of Marketing and the Journal of Public Policy and Marketing. She has presented her research at prestigious institutions such as the University of Oxford's Saïd Business School, as well as conferences for the American Marketing Association and the European Marketing Academy, amongst others. She serves on the editorial review board of the European Journal of Marketing. Amanda is currently the Workplace Integrated Learning Coordinator for the School of Economics, Finance, and Marketing and is the recipient of various teaching awards. She has contributed to The Conversation editorial outlet and provided comment in Australian media outlets such as AdNews, B&T, and The Financial Times as a branding expert.
- MKTG1045 - Market Research (Melbourne), Course Coordinator and Lecturer
- MKTG1047 - Market Research (Singapore), Course Coordinator and Lecturer
- School of Economics, Finance, and Marketing - Workplace Integrated Learning (WIL) Coordinator
Academic qualifications:
- 2013 - Doctor of Philosophy (Marketing), University of Melbourne, Australia
- 2007 - Bachelor of Business Management (Honours Class I), University of Queensland, Australia
Professional accreditations:
- 2018 - Fellow of the Higher Education Academy, UK
- 2018-current - Lecturer (Marketing), RMIT University, Australia
- 2015-2018 - Lecturer (Marketing), Cardiff University, UK
- 2013-2015 - Early Career Academic Fellow (Marketing), University of Melbourne, Australia
- 2009-2013 - PhD Candidate (Marketing), University of Melbourne, Australia
- 2007-2009 - Research Consultant, Colmar Brunton, Australia
- Vredenburg, J.,Spry, A. (2023). Consumer activism and social movements In: The Routledge Companion to Marketing and Society, Routledge, United Kingdom
- Lee, Z.,Spry, A.,Ekinci, Y.,Vredenburg, J. (2023). From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity In: Journal of Brand Management, , 1 - 19
- Kapitan, S.,Kemper, J.,Vredenburg, J.,Spry, A. (2022). Strategic B2B brand activism: Building conscientious purpose for social impact In: Industrial Marketing Management, 107, 14 - 28
- Spry, A.,Figueiredo, B.,Gurrieri, L.,Kemper, J.,Vredenburg, J. (2021). Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm In: Journal of Macromarketing, 41, 531 - 546
- Vredenburg, J.,Kapitan, S.,Spry, A.,Kemper, J. (2020). Brands Taking a Stand: Authentic Brand Activism or Woke Washing? In: Journal of Public Policy and Marketing, 39, 444 - 460
- Orazi, D.,Spry, A.,Theilacker, M.,Vredenburg, J. (2017). A multi-stakeholder IMC framework for networked brand identity In: European Journal of Marketing, 51, 551 - 571
- Wallin, A.,Spry, A. (2016). The role of corporate versus product brand dominance in brand portfolio overlap: A Pitch In: Journal of Accounting and Management Information Systems, 15, 434 - 439
- Spry, A.,Pappu, R.,Cornwell, T. (2011). Celebrity endorsement, brand credibility and brand equity In: European Journal of Marketing, 45, 882 - 909
2 PhD Current Supervisions
- Engagement Orientation: The Construct and Implementation. Funded by: BA/Leverhulme Small Research Grants from (2018 to 2019)