Con Stavros

Constantino (Con) Stavros is a Professor of Marketing and the Deputy Dean (Learning & Teaching) in the School of Economics, Finance & Marketing with responsibility for the educational activities in one or RMIT's largest departments. His leadership and innovation have been at the forefront of numerous major initiatives at RMIT, including the offering of marketing degrees with international partners and the introduction of online postgraduate study. An accomplished academic whose work adroitly connects theory to practice, Professor Stavros has received widespread recognition for his teaching, research and contributions to community and industry engagement.

He possesses a global understanding of contemporary marketing practice, particularly in the application of strategic concepts in communication and the development and function of marketing both through, and of, sport. His research interests lie predominantly at the intersection of consumption and technology and he has published books, book chapters and journal articles across a range of fields. His work on a variety of topics from athlete transgressions to fan engagement via social media have proven to be hallmarks of business development and understanding. Professor Stavros is the co-author of 'Introduction to Sport Marketing' (3rd Edition) one of the leading textbooks in the field of sport education.

He has been a Chief Investigator on many externally funded grants that have considered social impact and consumer behaviour, including with bodies such as VicHealth, the Foundation for Alcohol Research & Education (FARE), the Alcohol & Drug Foundation (ADF), and the Australian Securities & Investments Commission (ASIC). Professor Stavros was Editor-in-Chief of the international journal Sport, Business & Management between 2015 and 2020.

Professor Stavros is one of Australia’s foremost commentators on marketing matters and he features in the media on a regular basis. In 2017 he was an inaugural inductee in the RMIT media ‘Hall of Fame’ and is the only person to have won the university’s ‘Overall Media Star’ award on multiple occasions. He is often sought out by industry to provide guidance on issues relating to branding and marketing; including as an expert witness in matters before the Federal Court of Australia.

Over a lengthy academic career at RMIT, Professor Stavros has also earned international acclaim for his scholarship, particularly in the area of sport marketing, and was a long-standing Visiting Professor in that area at the renowned IESEG School of Management (France). He is currently a Visiting Fellow at Loughborough University London (UK) as part of one of the world’s leading institutes for the study of sport business.

Industry experience:
Professor Stavros has provided services to a wide range of brands and has also aided community and government sectors on a variety of projects ranging from strategic planning to expert opinion. Given his prominence as a marketing commentator, he regularly provides the media with insight on related business topics, including as the long-standing ‘Program Marketing Expert’ on Radio 3AW’s top-rating Morning show with Neil Mitchell.

Professor Stavros authored a thought-leadership column in one of Australia’s leading industry publications, Marketing magazine, from 2005 to 2020 when the magazine ceased production. He remains committed to sharing insight, promoting the scholarship of marketing, and empowering the discipline given its business, social and cultural significance.

He welcomes your contact on any relevant matter and is proud to be an academic that can readily transcend the boundaries into the corporate and community sectors.