Online Graduate Certificate in Digital Marketing Leadership

Online Graduate Certificate in Digital Marketing Leadership

POSTGRADUATE

Build your skills to drive digital transformation in marketing.

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Student type:
Learning mode:
Online
Entry score:

See admissions

Duration:
8 months intensive part-time
Fees:

AU$15,840 (2025 total)

Next intake:
January, March, May, July, September, October
Location:
Online
Learning mode:
Online
Entry score:

See admissions

Duration:
8 months intensive part-time
Fees:

AU$15,840 (2025 total)

Next intake:
January, March, May, July, October
Location:
Online

Overview

For marketing leaders, it’s clear that the future is in highly relevant, timely and personalised customer experiences.

It’s also clear that knowing how to transform your marketing is the way to get there. What’s more difficult is creating a roadmap that fits - and getting the buy-in to make it happen.

With a constant barrage of platforms, apps, technologies and tools, as well as consumer demand for personalised experiences, many marketers are struggling to know how to lead their department towards digital maturity.
To bridge this gap, RMIT Online, in collaboration with leading industry partners and academics, has co-designed the Graduate Certificate in Digital Marketing Leadership.

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Your online experience

The 100% online degree delivers a convenient online program without the requirement for on-campus attendance and commitments. All lecture material and content is delivered directly to you, wherever you are.

Australian student visas

RMIT's online Graduate Certificate does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.

Details

RMIT Online’s Graduate Certificate of Digital Marketing Leadership is designed to prepare experienced marketers to lead digital transformation in marketing.

This cutting-edge program will help you leverage data and technology, as well as develop your capability to create customer-first experiences and deliver marketing objectives.

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100% online, this leading industry program is designed to work around your lifestyle. No on-campus commitments and flexible learning.

With RMIT Online, you will gain skills to lead the way and transform the marketing function in your organisation.

You will learn how to select marketing technology, connect data systems and implement strategic partnerships - all so you can drive customer-focused marketing.

You will also have confidence to lead change from disconnected or nascent levels of digital marketing towards multi-moment digital marketing maturity.

The 100% online, accelerated program means your learning – and graduation – is fast-tracked and focused. You can enrol in any one of our six, seven-week teaching periods each year.

You can view online resources and learning activities, access course materials via Canvas, collaborate with lecturers and fellow students, and access your student email account anywhere, anytime.

Our online learning platform is purpose-built and brings authenticity to your learning experience, available using your laptop, tablet or smartphone. Coursework is delivered in an engaging way and easy to follow.

You will also have access to discussion boards, online forums, electronic assignment submission, the library and business journals.

Assessment is ongoing throughout the teaching period and includes essays, reports, presentations, case studies, quizzes and research projects. 

The RMIT Online Graduate Certificate in Digital Marketing Leadership program is comprised of four core courses.

This intensive part-time program can be completed in 8 months.

Each course has a seven-week duration and requires a minimum of 15-20 hours study per week.

As part of your studies you will undertake the following four courses:

  • Customer First Digital Marketing 
  • Consumer Analytics
  • Marketing Technologies
  • Leading Digital Transformation Marketing

Career

Be certified by the only qualification to help you upskill in digital transformation in marketing, giving you a competitive edge in the job market.

Entry requirements and admissions

An Australian Bachelor degree or equivalent, or higher level qualification, in any discipline from a recognised tertiary institution and two years full time experience working in a marketing role.

  • No qualification with five years full time experience working in a marketing role.

All applicants will be required to submit a curriculum vitae (CV).

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. Find out more about these requirements and acceptable English language tests.

To study this course you will need to complete one of the following English proficiency tests:

  • IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
  • TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
  • Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
  • Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus at RMIT University Pathways (RMIT UP).

Pathways

Upon successful completion of the Graduate Certificate in Digital Marketing Leadership you will be eligible to continue your studies in the Online Master of Business Administration (MBA) with 48 credit points (4 courses) worth of credit.

Fees

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2025 tuition fees:

  • AU$3,960 per course
  • Total AU$15,840 for 4 courses.

Fees apply to 2025 only.

Fees are adjusted on an annual basis and these fees should only be used as a guide.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF) based on your enrolment load, which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. Eligible local students can apply for an SA-HELP loan to defer payment of their SSAF.

For more information about calculating your actual SSAF see Paying SSAF.

Some students may be eligible to apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s FEE-HELP loan scheme. 

Visit our HELP loans page for lots of useful information about eligibility, how to apply and payment. You can apply for FEE-HELP once you have enrolled in a program.

HELP loans are not available to international students.

Expand all sections

2025 tuition fees:

  • AU$3,960 per course
  • Total AU$15,840 for 4 courses.

Fees apply to 2025 only.

Fees are adjusted on an annual basis and these fees should only be used as a guide.

In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF) based on your enrolment load, which is used to maintain and enhance services and amenities that improve your experience as an RMIT student. Eligible local students can apply for an SA-HELP loan to defer payment of their SSAF.

For more information about calculating your actual SSAF see Paying SSAF.

Frequently Asked Questions (FAQs)

Looking for answers or more general information?

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information