Cathy Greenfield

Associate Professor Cathy Greenfield

Associate Professor, Communication

Details

  • College: School of Media & Communication
  • Department: School - Media & Communication
  • Campus: City Campus Australia
  • cathy.greenfield@rmit.edu.au

Open to

  • Masters Research or PhD student supervision

About

Cathy teaches and researches in Communication & Media Studies with an interdisciplinary focus incorporating political studies, political economy and cultural economy.

Cathy is a teacher–researcher and teaches in the undergraduate contextual stream 'Politics, Economies & Communication'.

Cathy was long-term general editor of the interdisciplinary refereed journal Communication, Politics & Culture and her teaching and research continues this interdisciplinary theme. Cathy has authored and co-authored a wide range of articles, notably on media populism, financialisation and media, political economic literacy, and communication and sustainability; and the monographs How We Are Governed: Investigations of Communication, Media and Democracy (2014) and Media & the Government of Populations (2018).

Supervisor projects

  • Political struggles over the Russian Internet
  • 1 Mar 2024
  • How connecting to Country, Culture and Identity can heal First Nations people
  • 19 Dec 2023
  • Journalism through Narratology
  • 10 Jan 2023
  • The Augmented Worker: Understanding automated decision-making systems in Australia's supermarket warehouses and distribution networks
  • 27 Apr 2022
  • China in the Australian Media: A Post-Foreign Correspondent Perspective
  • 22 Apr 2022
  • Djandak Wi (Country Fire): Traditional Owners in Victoria Digital Storytelling as Decolonising Practice
  • 7 Oct 2021
  • Regenerative: The Making of Social Media Savvy Neo-Farmers
  • 21 Nov 2020
  • Figures of Finance: Financial Memoirs As “Books of Life, Guides for Conduct”
  • 7 Aug 2019
  • You Are What You Feel: The Feeling of Precarious Work in the Contemporary Novel
  • 21 Jun 2019
  • Fetishising Language: Typography and Postfeminism in Late Capitalism
  • 27 Feb 2019
  • The Return of Socialist Counterpublics in a ‘Digital Age’: The Victorian Socialists’ Strategy for Organising a Counterpublic
  • 1 Mar 2018
  • Branding and Credibility Through the Lens of Political Public Relations in Multicultural Democracy
  • 30 Jul 2015
  • Storying With Groundwater: Why We Cry
  • 27 Jan 2015
  • Transnational investigative journalism: towards a methodological practice
  • 23 Jan 2015
  • Head in the Clouds: Documenting the Rise of Personal Drone Cultures
  • 3 Mar 2014
  • COMMUNICATING ARCHITECTURE The Rise and Demise of Nomadic work at one of NAB's Signature Buildings
  • 4 Mar 2013

Teaching interests

Cathy teaches in the interdisciplinary Politics, Economies & Communication major in the School of Media & Communication. The major was developed from her research at the forefront of cultural economy, political analysis, and genealogies of communication. It focuses on the integral role played by communication technologies, actors, institutions, and rhetorics in the conduct of politics and economic life. The overarching theme of the major and of their research is how populations of different kinds are governed, and the formative role of media and communication technologies as part of this broad government.

Cathy is a Category 1 supervisor for 8 research postgraduates.

Research interests

Cathy is currently involved in research projects exploring:
• The phenomenon of fact-checking as part of the government of digitally networked populations (Fact Check Project)
• New and enduring questions around publics, their formation and role in current issues (Communicating Publics)
• The role of media technologies in cross-cultural engagement between Indigenous and non-Indigenous people (ARC Linkage project 'Talking Country: Sharing Indigenous Stories of Place through Mobile Media'; Cathy is a CI).
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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.