Associate Professor Lauren Gurrieri
Details
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College: Economics Finance & Marketing
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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lauren.gurrieri@rmit.edu.au
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ORCID: 0000-0002-2708-094X
Open to
- Masters Research or PhD student supervision
About
Dr Lauren Gurrieri is an Associate Professor in the School of Economics, Finance and Marketing at RMIT University.
Associate Professor Gurrieri's research examines gender, consumption and the marketplace, with a focus on gendered inequalities in consumer and digital cultures. This includes gendered representations in advertising and social media; body norms and beauty ideals in consumer culture; violence against women and marketing; and the strategies used by women to resist and challenge exclusion and marginalisation in the marketplace.
Her scholarship has been published in a range of leading journals, including Gender, Work & Organisation, Journal of Advertising, Consumption, Markets & Culture and Marketing Theory.
Associate Professor Gurrieri is an Advisory Board Member for GENMAC (Gender, Marketing and Consumer Behaviour), an Associate Editor at the Journal of Marketing Management and on the Editorial Board of the Journal of Social Impact in Business Research.
She is the recipient of various research and teaching awards and is a regular contributor to the Australian media, particularly regarding issues related to gender, marketing and consumer culture.
She has provided expert advice and invited presentations on gender equality to the Ministerial Council on Women's Equality (Victorian Government), Australian Association of National Advertisers, City of Melbourne and to various health and women's organisations.
Associate Professor Gurrieri has previously worked in the management consulting and market research industries.
UN sustainable development goals
- 5 Gender Equality
- 12 Responsible Consumption and Production
- 10 Reduced Inequalities
Supervisor projects
- Mom entrepreneurs in Chinese social commerce
- 15 Dec 2023
- A Multi-dimensional Understanding of the Phenomenon of Transformative Branding within the Polarised Indian Marketplace
- 12 Jan 2023
- A study of male beauty influencers live streaming e-commerce in China: Gendered power dynamic, customer intimacy, and cultural identity presentation.
- 16 Dec 2022
- Dark Dynamics and Institutional Inequalities: The (Re)Production of Women’s Harm and Violence in the User-generated Pornography Market
- 12 Sep 2019
- Child’s Play: Moving Beyond the Dichotomy of Gendered Marketing
- 1 Mar 2019
- (Dis)empowered Women? A Critical Feminist Interrogation of the Creative Practice of Femvertising.
- 1 Oct 2018
- Digital Self-Marketing Strategies of Australian-Based Academics
- 5 Feb 2018
Teaching interests
Associate Professor Gurrieri teaches in the undergraduate marketing program for the course Marketing and Society.
Research interests
Gender and marketing, Gender and consumption, Body ideals and social media, Ethical representations in advertising, Consumer resistance and activism
