STAFF PROFILE
Dr Jessica Helmi
Jessica is an educator and researcher with a Doctor of Philosophy (PhD) in Marketing. Her PhD project was looking at organisational stakeholders' engagement towards Australia Unlimited brand – a nation-brand for Australia that was launched domestically and internationally in 2012. Australia has been one of a few countries that have been successful in creating and implementing a brand for the nation to represent their professional capabilities to the world. Throughout her research, she had an opportunity to work closely with the Australian Trade Commission (Austrade) as well as numerous national industry leaders and business councils in Australia, digging deeper into how the Australia Unlimited brand initiative was implemented and adopted. Jessica has produced several scholarly research papers around nation branding topic published in international journals, such as the European Journal of Marketing (A*) and Journal of Strategic Marketing (A). Besides Branding, Place/Nation Branding and Marketing (general), her principal research interests also lie in the field of Consumer Behaviour, Design and Innovation, Stakeholder Engagement, Digital and e-Commerce Marketing and Service Quality. Her future research plan is to working collaboratively with Austrade in the development and implementation of Australia's new nation brand (2020).
As an educator, she has more than seven years of teaching and course coordinating experience in the Australian higher education sector, with an excellent teaching record across a range of undergraduate and postgraduate marketing subjects. Jessica has received teaching awards and is committed to collaborating with students to practically apply their learning, using real-life industry projects to develop skills and capabilities, personally and professionally, for their career advancement.
Teaching Responsibilities
BUSM1534 Marketing for Managers
Courses in the Graduate Certificate program
Current Research Projects
Place brand architecture in a city branding context
Future Unlimited brand and stakeholder engagement
Marketing and Artificial Intelligence
Design Thinking in the context of place branding
Marketing analytics and e-Commerce
- Doctor of Philosophy (Marketing)
- Bachelor of Social Science (International Trade Relations)
- Graduate Certificate in Teaching and Learning (Higher Education) - In Progress
- Standard Mental Health First Aider
- Facebook Blueprint Digital Marketing Certificate - In Progress
- Google Certified Educator - In Progress
- Himawan, K.,Helmi, J.,Fanggidae, J. (2022). The sociocultural barriers of work-from-home arrangement due to COVID-19 pandemic in Asia: Implications and future implementation In: Knowledge and Process Management, 29, 185 - 193
- Shi, E.,Helmi, J. (2021). Innovative Teaching And Assessment Methods To Enhance Student Belonging In Online Teaching In: Journal of The Australasian Law Academics Association, 13, 104 - 118
- Himawan, K.,Helmi, J.,Fanggidae, J. (2021). Negotiating Indonesian Married Women’s Agency in a Career: Work From Home Arrangement as a Possible Solution In: International Journal of Interdisciplinary Organizational Studies, 16, 15 - 22
- Helmi, J.,Bridson, K.,Casidy, R. (2020). A typology of organisational stakeholder engagement with place brand identity In: Journal of Strategic Marketing, 28, 620 - 638
- Casidy, R.,Helmi, J.,Bridson, K. (2019). Drivers and inhibitors of national stakeholder engagement with place brand identity In: European Journal of Marketing, 53, 1445 - 1465
1 PhD Current Supervisions