Tony Cooper

Dr Tony Cooper is a lecturer the School of Fashion and Textiles (Bachelor of Fashion Enterprise) at RMIT University and an active researcher in the 'Martech' field

Tony holds a PhD and master’s degrees in marketing and bachelor’s degrees in business and sociology. Prior to joining the fashion enterprise team at RMIT Melbourne, Tony spent several years at the London College of Fashion (University of the Arts London) as course leader in the BA (Hons) Fashion Marketing degree and earlier as course leader MA Strategic Fashion Marketing. With a depth of experience in senior leadership roles in consumer goods marketing in the Asia-Pacific region prior to his academic career, Tony has managed marketing, design, product development and production teams in leading global fashion brands.

Tony’s doctoral thesis investigated social media engagement in fashion brand communities, documenting the strategic management of online governance. He has published in many leading journals. Tony is active in several research fields including the evolution of digital and social media marketing.

Industry experience:
- University of the Arts London – Course Leader & Senior Lecturer
- Brand Champions Pty Ltd – Managing Director
- Fila Sport Oceania / SM Brands – Product Director