Leah Li

Dr Leah Li coordinates and teaches courses, researches and supervises HDR candidates across the Communication discipline, including Public Relations, Digital Communication, Journalism, and Media.

Leah is a lecturer and former Program Manager for the Bachelor of Communication (Public Relations) program in the School of Media and Communication at RMIT University. Prior to taking on the current position, she taught at Macquarie University and Sydney Institute of Business and Technology. Leah worked as an Associate Professor in Digital Media and Communication and was appointed to develop the new program titled "Internet and New Media" at three universities in China. She holds a PhD degree in International Communication and Media awarded at Macquarie University, and has worked as a consultant, strategic communication officer and journalist for industry.

Leah has cross-cultural working experience in teaching and inventing courses, as well as undertaking research in the multidisciplinary areas of Public Relations, Digital Communication, International Communication, Journalism, Media and Marketing at universities in Australia and overseas. She has a transdisciplinary educational background in communication, journalism and business; and focuses on the use of digital technology in learning and teaching.

Her primary research areas are in Place Branding, Digital Communication and International Public Relations. She is interested in exploring the use and innovation of digital technology in effective communication, including research into design and evaluation of digital communication tools/programs in addition to the exploration of new business models in the areas of Branding and Reputation, Disaster Communication and Digital Journalism; and has the expertise in designing and using a variety of research methods, including content analysis, focus group, survey, in-depth Interview, and semiotics. Leah has a record of over twenty-six peer-reviewed publications and ten peer-reviewed research grants; and has led and completed projects on behalf of commercial and public sectors. She welcomes HDR supervision in the diverse areas of Public Relations, Digital Communication, Place Branding, Disaster Communication, Public Diplomacy and Media Representation.

Leah is actively engaged with professional bodies and has collaborated with the organisations on industry-based projects in relation to digital communication strategies, user behaviours, market research, brand and reputation management, and media production, including CoreLogic RP Data, the Guangdong Television Corporation, the Australian Broadcasting Corporation, Shantou Television Corporation, the Municipal Government of Guangzhou, the Provincial Government of Guangdong, and the Centre for International Communication Study in Beijing.


Industry experience:
Leah provides services in relation to digital communication strategies, user behaviours, market research, brand and reputation management, and media production.

Projects:
As Chief Investigator
- 2015-2018 Mobile Technology and Social Media in Disaster Communication; RMB200.000 (about $40,000)
- 2015 Online Mortgage Loan Analysis and Mobile Marketing Strategies; $7725
- 2014-2015 User Behaviours and Online and Offline TV Program Development RMB50.000 (about $10,000)
- 2015-2017 Digital Technology in Disaster Management in Guangdong; RMB 50.000 (about $10,000)
- 2014-2016 Branding Guangzhou Overseas in the Digital Media Landscape; RMB 30.000 (about $6,000)
- 2013-2015 Introducing Talents from Oversea Universities to China, RMB 60.000 (about $12.000)
- 2013-2015 Internet and New Media Research Methods, RMB10.000 (about $2,000)
- 2013-2014 Use of Social Media in Communicating Mining Disasters to the Public: RMB 40.000 (about $8,000)
- 2009 Macquarie University Postgraduate Research Fund; $4,000
- 2006-2007 Strategies for Guangdong Broadcasters to Compete with Hong Kong Broadcasters; RMB20.000 (about $4,000)

As Associate Investigator
- 2013-2016 Reinvention of Journalism Education in the New Media Age; RMB 600.000 (about $120,000).
- 2014-2016 Communicating the President Xi Jinping's Socialist Core Values via Online Platforms; RMB 100.000 (about $20,000).
- 2014-2017 Production of a TV Show Based on Linda Thomson's Harry the Hypno-potamus; RMB 90.000 (about $18,000).
- 2012-2015 Internet Use and Addiction among University Students in Guangzhou and Hong Kong; RMB 30.000 (about $6,000)
- 2012-2015 Public Opinion towards China in "We" Media



Professional interests:

Professional memberships (2009-2012)
- The Association for Education in Journalism and Mass Communication
- The Australian and New Zealand Communication Association
- The International Association for Intercultural Communication Studies
- The International Association for Literary Journalism

Commercial and Government Reports
2015 Online Mortgage Loan Analysis and Mobile Marketing Strategies: For CoreLogic RP Data, Sydney.
2015 Online and Offline TV Program Development in the Digital Media Age Research Report: For Guangdong Radio & Broadcasting Corporation, Guangzhou.
2015 Strategies for Promoting the Image of Guangzhou Overseas through the New Media: For the Municipal Government of Guangzhou.
2014 Digital Strategies for Communicating Socialist Core Values: For the Provincial Government of Guangdong.
2012 Public Opinion towards China in Australia: For the Centre for International Communication Study, Publicity Research Overseas, Beijing.

Public and media engagements:
- China’s Digital Strategies, SBS (Special Broadcasting Service), Australia
- Brand Guangzhou Overseas, Nanfang Metropolitan, China
- Online Public Opinion Analysis and Management, Ministry of Education in Guangzhou
- Digital Literacy among the Youth, Ministry of Education in Guangzhou
- Invited editorial member, Journal of International Communication, Journalism and Mass Communication
- Co-funded International Macquarie University Research Excellence Scholarship

Conference presentations
2018 - Comparative Communication Study International Symposium, Deakin University, Australia Cities 4.0 Summit 2018, Albert Park, Melbourne, Australia
2017 - Capitalising on China's Digital Revolution; The University of Sydney
2015 - Advancing Social Cohesion-Towards a National Compact Conference; The University of Western Sydney
2015 - ADMA's Festival of Marketing, Media, Analytics and Advertising; Association for Data-driven Advertising & Marketing, Sydney
2014 - The 2014 ANZCA Conference; Swinburne University of Technology
2014 - Guangdong Internet Conference, Guangzhou
2014 - Global Mobile Internet CEO Forum, Guangzhou
2014 - Guangdong Internet Association Traditional Enterprise Transformation and E-Commerce Summit Forum, Guangzhou
2014 - Media Convergence and Development of The First Summit Forum; Yangcheng Evening News Group, Guangdong Journalism Association, and Sun Yat-sen University
2014 - China New Media Communication Association Annual Conference; Communication University of China
2014 - The Third Chinese Cultural Trade Development Conference; Chinese Ministry of Commerce
2013 - The First National Conference for Internet and New Media; Huazhong University of Science and Technology
2012 - The Sino-UK Higher Education Symposium on Creative Media Industry; Sun Yat-senUniversity, Cultural and Education Section British Council
2010 - The 8th Annual International Conference on Communication and Mass Media; Athens Institute for Education and Research, Athen
2010 - The 5th International Conference for Literary Journalism Studies; The International Association for Literary Journalism Studies, Roehampto University, London
2010 - The 16th International Conference of the International Association for Intercultural Communication Studies; The International Association for 2010- Intercultural CommunicationStudies, South China University of Technology, Guangzhou
2009 - The 2009 AEJMC Annual Convention; The Association for Education in Journalism and Mass Communication, Boston
2009 - The ICA conference on Journalism in the 21st Century; Melbourne University
2009 - The 2009 ANZCA Conference; The Australian and New Zealand Communication Association, Queensland University of Technology
2009 - The conference on the Changing World of International News in the 21st Century; The Foreign Correspondents Club of Hong Kong, Hong Kong Baptist University
2008 - The Fourth Macquarie-Tsinghua Graduate Workshop; Macquarie University, Tsinghua University
2007 - International Communication Conference; The International Communication Association, Communication University of China
2007 - The Third Tsinghua & Macquarie Graduate Workshop; Macquarie University, Tsinghua University