Stephan Dua Modest

My current research explores the intersection of environmental sustainability drivers and sustainability communication in for-profit firms. I am particularly interested in the shifting norms and institutional dynamics that influence contemporary sustainability phenomena such as Carbon Neutral Certification, Greenwashing and Greenhushing.

I have conducted research on the energy transition that explored the perspectives and market-shaping efforts of industry, government and thought leadership organizations in the green hydrogen value chain. In this research, I explored the contrasting preferences of different stakeholder groups, along with consumer perceptions around the use and usefulness of hydrogen to decarbonise the economy.