Dr Joona Keränen
Associate Professor
Associate Professor
Dr. Keränen is an internationally recognized expert on value-based selling and business-to-business (B2B) marketing, and he has received several national and international awards for research excellence. His research is focused on examining how organizations can understand, quantify, and communicate the value that they (co-)create with various societal stakeholders in diverse contexts, ranging from industrial buyer-seller relationships to circular economy, cleantech, social procurement and healthcare.
Joona has active international research networks, and he is currently a Visiting Associate Professor at the School of Business & Management in LUT University, Finland. He is also actively involved in training, mentoring, and supervising junior scholars and PhD students in several international research communities.
Dr. Keränen has extensive experience in collaborating with industry partners, and leading several large-scale, international, and industry-engaged research projects. He serves as a senior advisor to selected B2B firms and is frequent and highly sought-after keynote speaker in corporate and industry events.
Joona´s research interests are focused on value-based business strategies, selling complex service and solution offerings, and developing value propositions that deliver shared value to multiple stakeholders. His research has been published in the leading business marketing and management journals, including MIT Sloan Management Review, Industrial Marketing Management, and Journal of Business Research, among many others.
B2B Marketing, Customer Value, Value-based Selling, Value Propositions, Servitization
Publications
Projects
Awards
6 current PhD supervisions
MIT Sloan Management Review 63 (Fall), 64-70
Keränen, J., Terho, H., & Saurama, A (2021).
Industrial Marketing Management. 88, 389-395
Keränen, J., Salonen, A. & Terho, H. (2020).
Industrial Marketing Management, 85, 84-96
Keränen, J., & Liozu, S. (2020).
Funded by Business Finland (Feelings Program), €487 000 (AUD $780,000)
Role as Lead CI
2016 - 2019
Funded by Business Finland (Green Growth Program), €700 000 (AUD $1,085,000)
Role as Co-lead CI
2014 - 2016
Funded by Business Finland (Serve Program), €900 000 (AUD $1,396,000)
Role as Lead CI
2011 - 2014
College of Business & Law, RMIT University
Award date: 2020
Recipients: Joona Keranen
Graduate School of Business & Law, RMIT University
Award date: 2020
Recipients: Joona Keranen
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
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